Wolves doubles down on gambling sponsorship with BetMGM
Wolverhampton Wanderers FC has agreed a deal with LeoVegas Group to make BetMGM UK the club’s official European betting partner.As part of the agreement,...
Chicago Blackhawks signs bookmaker as first jersey patch sponsor
Chicago Blackhawks has become the latest major league US sports team to seek revenue opportunities via the betting sector.The National Hockey League (NHL) franchise...
Sergio Agüero hails the ‘GOATs have arrived’ in new Stake marketing...
Welcoming the Argentine national football team to Miami for the Copa Àmerica tournament, Sergio Agüero has made a bold claim about the team in...
Liverpool bolsters Asian connection with Japan Airlines
Liverpool FC has named Japan Airlines (JAL) the club’s official airline partner for the men’s and women’s teams in a multi-year agreement.Under the deal,...
Juventus ‘evolves’ its merchandise offering with Fanatics
Juventus has selected Fanatics, a digital sports platform, to manage all aspects of the Italian club’s merchandise offering across the globe.Under the partnership, Fanatics...
Red Bull looking to add NBA team to sporting empire
The Red Bull Group is reportedly looking to expand into basketball, with media reports suggesting the company is considering a bid for an NBA...
New fans, new revenues, new challenges – where does Canadian sports’...
Betting is now an undeniable core component of the North American sports ecosystem, making a huge impact on the sporting scenes of every jurisdiction...
LA28 Olympics emphasises ‘connectivity’ in Cisco partnership
Cisco, a global leader in secure networking technology, has become the official network equipment partner of the LA28 Olympic and Paralympic Games.Under the partnership,...
Copa America completes 2024 sponsor portfolio with Coca-Cola
CONMEBOL Copa America signed a last minute deal with Coca-Cola on the opening day of the tournament, naming the drinks firm an official partner...
Adidas links athletics to digital in EWCF partnership
The Esports World Cup Foundation (EWCF) and Adidas have announced a partnership that aims to bridge the worlds of athletics and digital competition.Under the...