Red Bull looking to add NBA team to sporting empire
The Red Bull Group is reportedly looking to expand into basketball, with media reports suggesting the company is considering a bid for an NBA...
New fans, new revenues, new challenges – where does Canadian sports’...
Betting is now an undeniable core component of the North American sports ecosystem, making a huge impact on the sporting scenes of every jurisdiction...
LA28 Olympics emphasises ‘connectivity’ in Cisco partnership
Cisco, a global leader in secure networking technology, has become the official network equipment partner of the LA28 Olympic and Paralympic Games.Under the partnership,...
Copa America completes 2024 sponsor portfolio with Coca-Cola
CONMEBOL Copa America signed a last minute deal with Coca-Cola on the opening day of the tournament, naming the drinks firm an official partner...
Adidas links athletics to digital in EWCF partnership
The Esports World Cup Foundation (EWCF) and Adidas have announced a partnership that aims to bridge the worlds of athletics and digital competition.Under the...
WSL record revenue indicative of women’s football growth
England’s Women’s Super League (WSL) has broken its revenue record for the 2022-23 season highlighting the growth of the women’s game in the country. According...
RL Commercial leverages Catalan tie for league wine sponsor
RL Commercial, the commercial arm of the Rugby Football League (RFL), has named Les Vignes du Vent the official wine of the Betfred Super...
Snooker enjoys ‘incredible’ success amid new Masters sponsor
The World Snooker Tour (WST) has announced that the Masters will be sponsored by Johnstone’s Paint for the next three years.The deal will see...
Ajax & VodafoneZiggo to continue to provide exclusive benefits in partnership...
Ajax has extended its long-term partnership with telecom company VodafoneZiggo until 2027, with an option to extend until 2029. VodafoneZiggo has been Ajax's main shirt...
TNS secures John Lennon Airport renewal gaining further visibility
The New Saints (TNS) Football Club has renewed its partnership with Liverpool’s John Lennon Airport ahead of the club’s upcoming UEFA Champions League qualifying...