Dallas Cowboys launches NFL-inspired themes in partnership with Aristocrat Gaming
The Dallas Cowboys have agreed a new multi-year partnership with global gaming firm Aristocrat Gaming that enables fans to bet on slots inspired by...
Qatar Airways renews deal to take UEFA to new heights
UEFA has announced that Qatar Airways is now the official airline partner of all UEFA men’s national team competitions.The sponsorship, extending the previous partnership...
Vinicius Jr becomes latest brand ambassador for Unilever
Real Madrid’s Vinicius Jr has become the brand ambassador for laundry company Unilever and is set to appear in a range of campaigns over...
Premier League clubs to gain hundreds of millions in revenue on...
Direct-to-Consumer fan specialists CLV Group has unearthed data that shows Premier League clubs are missing out on ‘hundreds of millions’ of pounds in annual...
Carlos Alcaraz cements Nike future with reported $20m extension
Three-time Grand Slam winner Carlos Alcaraz has seemingly confirmed his future as Nike’s next face of tennis by reportedly inking a new long-term sponsorship...
Worcestershire Cricket Club and Dafabet forge streaming deal
Worcestershire County Cricket Club (WCCC) has entered into a partnership with Dafabet to gain a “boost” from the latter’s streaming platform.As part of the...
Everton gives Castore enhanced rights as inaugural stadium sponsor
Everton FC has agreed a club-record technical partnership with Castore that will see the sportswear brand become the first founding partner of the club’s...
Harry Kane hopes to ‘inspire’ as Allianz global ambassador
Ahead of England’s Euros campaign, England captain Harry Kane has joined German finance company Allianz as its global brand ambassador.Under the multi-year agreement, Kane...
West Brom names Macron as the club’s official kit supplier
West Bromwich Albion have named Italian sports brand Macron as the club’s official kit supplier in a new multi-year agreement. The deal will commence at...
Ladbrokes joins the Euro 2024 marketing wave with latest campaign
Bookmakers’ marketing activity for Euro 2024 is accelerating, with Ladbrokes the latest company to launch its advertising campaign.The Entain brand’s Euro campaign ‘Bring your...