Inter Milan signs ‘historic agreement’ with bookmaker’s infotainment brand
Betsson has significantly bolstered visibility in Italy via a partnership between its infotainment brand and one of the biggest names in the country’s football...
Betfred becomes first to sponsor all five classic races
Betfred has announced it will be a sponsor of Newmarket’s 2000 Guineas and 1000 Guineas from 2025 in a multi-year deal.To celebrate the operator’s...
Public concerns mean betting sponsor debate will not die out anytime...
The Premier League’s self-imposed ban on betting sponsorships is two years away, and both bookmakers and clubs are looking to make the most of...
Newcastle builds on fruitful first year with BetMGM renewal
Newcastle United FC has enhanced a deal with LeoVegas Group to make BetMGM UK the club’s official betting partner.The agreement ensures BetMGM's brand will...
Spreadex offers Sunderland kits without gambling branding
Spreadex, Sunderland AFC’s front-of-shirt sponsor, has committed to offering adult home shirts to supporters without its front-of-shirt branding.The decision to allow fans to purchase...
‘There’s an ecosystem at play’ – Understanding Canada’s sports betting marketing...
Perhaps the ultimate way for companies to engage consumers, advertising is vital for firms of all shapes, sizes, and business types to promote products....
Wolves & SUDU breaking the kit design mould in new partnership
Sportswear brand SUDU has launched a new long-term innovative kit partnership with Wolverhampton Wanderers. The deal see’s the Premier League club collaborate with SUDU to...
UFC names Riyadh Season as title sponsor for Vegas Sphere UFC...
The UFC has announced a landmark sponsorship deal for UFC 306 as Riyadh Season has been named as its title partner for the company’s...
Deloitte figures show extent of European football’s 2022 revenue recovery
The Premier League continues to lead the way as Europe’s most valuable football tournament, although the ‘Big Five’ leagues have experienced solid commercial growth...
Eintracht Frankfurt’s Adidas deal a ‘step towards international competitiveness’
Bundesliga football club Eintracht Frankfurt has announced a new multi-year sponsorship deal with Adidas set to commence at the start of the 2025/26 season. The...