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Sponsorship
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Latest News
Time to read: 2 min
NRL extends longest naming rights deal in Australian sport with Telstra
September 6, 2022
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Asia
Time to read: 2 min
BCCI broadens ‘strategic outreach’ of Mastercard with title sponsorship
September 6, 2022
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Europe
Time to read: 2 min
Oracle Red Bull Racing partners Zoom for ‘track record’ in innovation
September 2, 2022
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Europe
Time to read: 2 min
Newbury Racecourse names Coral title sponsor of its £250,000 Gold Cup
September 1, 2022
BREAKING
Europe
Time to read: 1 min
Aston Villa nets Kaiyun Sports sleeve sponsorship
August 31, 2022
BREAKING
Europe
Time to read: 2 min
German Ice Hockey adds four years to PENNY partnership
August 30, 2022
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Football
Time to read: 2 min
Vanderbilt University secures FirstBank football stadium naming rights
August 30, 2022
01:11
BREAKING
Football
Time to read: 2 min
Eibho becomes SD Eibar’s first shirt sponsor since 2021
August 26, 2022
BREAKING
Football
Time to read: 2 min
Juventus extends ‘undoubtedly successful’ Bitget sleeve sponsorship
August 25, 2022
BREAKING
Asia
Time to read: 2 min
Asia Cup 2022 renamed following DP World sponsorship
August 25, 2022
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Europe
Time to read: 2 min
Machineseeker receives ‘extensive exposure’ in EHF title sponsorship
August 22, 2022
BREAKING
Europe
Time to read: 2 min
Valencia CF signs shirts sponsorship with Herrero Brigantina
August 19, 2022
BREAKING
Asia
Time to read: 3 min
Mumbai City FC partners with Stake News bookmaker affiliate
August 18, 2022
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Europe
Time to read: 2 min
Rugby World Cup 2021 adds INEOS to sponsorship portfolio
August 12, 2022
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Latest News
Time to read: 2 min
Bengals home renamed Paycor Stadium but ‘Paul Brown legacy lives on’
August 10, 2022
BREAKING
Football
Time to read: 2 min
Jamaica Football Federation swaps Umbro for Adidas as kit supplier
August 9, 2022
BREAKING
Latest News
Time to read: 2 min
Minnesota Wild ‘breaks down barriers’ under TRIA jersey sponsorship
August 9, 2022
BREAKING
Europe
Time to read: 2 min
Hertha BSC extends ‘reliable’ CG Elementum relationship to first team sleeves
August 8, 2022
BREAKING
Europe
Time to read: 2 min
Burnley FC and Huddersfield Town net BK8 partnerships
August 8, 2022
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Europe
Time to read: 2 min
Everton brings BOXT to sleeves of Men’s, Women’s and Under-21 shirts
August 5, 2022
BREAKING
Europe
Time to read: 2 min
Dinamo Bucharest develops content strategy in 888 partnership
August 4, 2022
BREAKING
Europe
Time to read: 2 min
Southampton FC welcomes JD as 2022/23 sleeve sponsor
August 4, 2022
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Europe
Time to read: 1 min
FC Nantes adds Zeturf Group’s ZEbet to sponsorship portfolio
August 1, 2022
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Featured Articles
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
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Manchester City found guilty of almost all 155 charges
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Features
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Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026