SportyBet and Real Madrid launch new ad campaign to show ‘the...
Real Madrid’s official betting partner for Africa, SportyBet, has launched a new regional ad featuring three of the club’s best players to further push...
Conference USA signs IMG ARENA as official data streaming partner
Intercollegiate athletic league Conference USA (CUSA) has assigned sports technology and betting data provider IMG ARENA as the league’s football, men’s and women’s basketball...
BetMGM returns to Foxx for new NFL season
BetMGM has once again teamed up with Jamie Foxx to showcase the excitement of placing a bet in a new promotional video.
Foxx’s advert will...
Lotto Sport picks up Cricket South Africa kit manufacturing deal
Cricket South Africa (CSA) has revealed Italian sports apparel manufacturer Lotto Sport as its latest official kit producer.
The first public showcase of the new...
Turkish Airlines EuroLeague secures Spanish audience with Movistar Plus+ deal
Broadcasting company Movistar Plus+ has been revealed as the new TV partner of EuroLeague Basketball in Spain.
The Telefonica-owned media provider will give basketball fans...
OKTAGON MMA secures ‘landmark broadcast deal’ with Channel 4
European MMA promotion OKTAGON MMA has announced a landmark broadcasting partnership with Channel 4 in the UK.
As part of the deal, all OKTAGON MMA...
NHL’s Penguins secure regional broadcasting through SportsNet Pittsburgh acquisition
NHL team the Pittsburgh Penguins will be able to televise all their games locally thanks to their newly-acquired SportsNet Pittsburgh network.
The Penguins acquired the...
Better Collective marks ‘important’ Brazilian entry with Torcedores.com acquisition
Digital sports media group Better Collective has finalised the acquisition of Brazilian sports media platform Torcedores.com.
The deal will help strengthen Better Collective’s footprint in...
Burnley FC continues to expand sponsorship portfolio with Web3 venture
Burnley FC has continued the expansion of its portfolio of partners, announcing a new collaboration with Web3 financial platform Uphold.
As a result of the...
Women’s Eredivisie increases coverage with Toto partnership
The Dutch Lottery body Nederlandse Loterij has revealed that its subsidiary sports betting brand Toto is now a principal partner of the Azerion Women’s...