Lotto Sport picks up Cricket South Africa kit manufacturing deal

Cricket South Africa (CSA) has revealed Italian sports apparel manufacturer Lotto Sport as its latest official kit producer.  The first public showcase of the new...

Turkish Airlines EuroLeague secures Spanish audience with Movistar Plus+ deal

Broadcasting company Movistar Plus+ has been revealed as the new TV partner of EuroLeague Basketball in Spain.  The Telefonica-owned media provider will give basketball fans...

OKTAGON MMA secures ‘landmark broadcast deal’ with Channel 4 

European MMA promotion OKTAGON MMA has announced a landmark broadcasting partnership with Channel 4 in the UK.  As part of the deal, all OKTAGON MMA...

NHL’s Penguins secure regional broadcasting through SportsNet Pittsburgh acquisition

NHL team the Pittsburgh Penguins will be able to televise all their games locally thanks to their newly-acquired SportsNet Pittsburgh network.  The Penguins acquired the...

Better Collective marks ‘important’ Brazilian entry with Torcedores.com acquisition 

Digital sports media group Better Collective has finalised the acquisition of Brazilian sports media platform Torcedores.com.  The deal will help strengthen Better Collective’s footprint in...

Burnley FC continues to expand sponsorship portfolio with Web3 venture 

Burnley FC has continued the expansion of its portfolio of partners, announcing a new collaboration with Web3 financial platform Uphold.  As a result of the...

Women’s Eredivisie increases coverage with Toto partnership 

The Dutch Lottery body Nederlandse Loterij has revealed that its subsidiary sports betting brand Toto is now a principal partner of the Azerion Women’s...

Kaiyun Sports revealed as front-of-shirt partner of Nottingham Forest

Premier League side Nottingham Forest has unveiled a two-year partnership with Asian sportsbook provider Kaiyun Sports. As part of the front-of-shirt deal, the Kaiyun Sports...

ZAKSA celebrate STS as new sponsor ahead of Poland’s volleyball season 

Polish bookmaker STS has been revealed as the latest sponsor of Polish volleyball team Grupa Azoty ZAKSA Kędzierzyn-Koźlea. The three-time Champions League cup holders and...

NASCAR and Sportradar extension looks to enrich fan experience

NASCAR has united with Sportradar to announce a four-year extension of their long-term media data rights partnership. As a result of the deal, betting data...