K League launches OTT platform in conjunction with Sportradar
The Korea Professional Football League (K League) has launched a new over-the-top (OTT) platform, K League TV, in collaboration with Sportradar ahead of the...
Real Madrid in sponsorship talks with Saudi Arabia’s Qiddiya
La Liga giants Real Madrid have been in sponsorship talks with Qiddiya, the state-owned Saudi Arabian entertainment project.
As reported in The Times, leaked documents...
Vivo set to return to as IPL sponsor after initial withdrawal
Chinese smartphone producer Vivo will return as the official title sponsor of the Indian Premier League (IPL) after initially withdrawing from the agreement last...
Beşiktaş JK fogres cryptocurrency sponsorship paid in Bitcoin
Turkish basketball club Beşiktaş JK has signed a front-of-jersey sponsorship deal with cryptocurrency market Icrypex, paid entirely in Bitcoin.
Under the terms of the agreement...
Werder Bremen raises Asian market status with 188Bet deal
German Bundesliga club SV Werder Bremen has strengthened its status in the Asian football scene and sports betting market via an agreement with regional...
Tokyo 2020 Olympic President expected to resign over sexist remarks
The President of the Tokyo 2020 Olympics organising committee, Yoshiro Mori, is preparing to step down from his role over his derogatory remarks about...
IPL title sponsor Vivo looking to transfer contract amid political tensions
The title sponsor of the Indian Premier League (IPL), Vivo, is looking to prematurely end its contract with the T20 cricket tournament, according to...
UAE sets plans in motion for new T20 cricket league
The United Arab Emirates (UAE) cricket board has announced plans to launch a new T20 cricket league in December.
The league will comprise of six...
Real Betis grows JBO sports betting partnership
La Liga club Real Betis Balompié has extended its partnership with Just Bet Online (JBO) as part of the Asian sportsbook operator’s wider branding...
Byju’s extends cricketing presence with ICC sponsorship deal
Indian educational technology company Byju's is set to be incorporated into the International Cricket Council’s (ICC) already extensive sponsorship portfolio.
The three year agreement will...