IOC President dismisses Tokyo 2020 speculation amid ‘playbook’ release
International Olympic Committee (IOC) President, Thomas Bach, has dispelled rumours surrounding the uncertainty of the rescheduled 2020 Tokyo Olympics.
There have been conflicting reports as...
How the COVID-19 crisis unlocked a gap in the market for...
Whilst many live sports have ground to a halt and are still firefighting the financial effects of the COVID-19 pandemic, fantasy sports in India...
UIPM selects Cairo as replacement host for World Pentathlon Championships
The International Modern Pentathlon Union (UIPM) has chosen Cairo as the new host of the 2021 Pentathlon and Laser Run World Championships.
The Egyptian capital...
SBC Digital – India: How is influencer marketing growing the Indian...
The Indian Premier League (IPL) is intrinsically linked to the entertainment industry, with a handful of movie actors taking on ambassador roles and starting...
SIS ties down flagship Saudi Cup in two-year broadcast deal
Sports Information Services (SIS) has agreed a two-year deal to distribute live pictures and data for the full Saudi Arabian racing schedule.
Through the agreement,...
AIGF leaders join SBC Digital India’s high-level speaker line-up
The All India Gaming Federation (AIGF) is set to play a central role in this week’s SBC Digital India conference and exhibition, where the...
Konami inks AFC licensing rights and sponsorship agreement
Konami has secured the global sponsorship and licensing rights for the Asian Football Confederation’s (AFC) 2021/24 cycle in an agreement brokered by Football Marketing...
Sony secures international broadcast rights for Pakistan cricket
The Pakistan Cricket Board (PCB) has signed a three-year agreement for international broadcasting rights with Sony Pictures Networks India (SPN).
Sony Pictures Networks India (SPN)...
Thai League President sets resumption date after lengthy suspension
The Toyota Thai League 1 and 2 seasons will resume on 6 February, the league’s Chairman has announced.
Last year, the league was paused for...
Manchester City and Alipay form fan engagement partnership
Premier League club Manchester City has signed an agreement with digital payment firm Alipay to launch a digital ecommerce and experiences portal for its...