Borussia Dortmund to elevate engagement with Tik Tok entry
German Bundesliga side, Borussia Dortmund has been confirmed as the latest club seeking to elevate fan engagement and expand to a new audience through...
UFC unveils dedicated channel in Russia
UFC has deepened its commitment to expansion in Russia and CIS, uniting with Media-Telecom to launch a new dedicated channel which will carry all its content in...
The UFC deepens fan engagement with Toutiao
The UFC has partnered with Toutiao, Chinese content discovery platform, aiming to enhance fan engagement in the country with a new touchpoint to access...
The NBA elevates retail presence in China
The National Basketball Association (NBA) is continuing to grow its presence in Asia, partnering with Topsports, for the opening of the largest NBA Store in China...
FC Bayern Munich deepens Asian footprint with CIB partnership
FC Bayern Munich has continued its commitment to expanding its Asian presence, announcing a new partnership with the Industrial Bank of China (CIB).
As part of...
Eleven Sports announces Japanese expansion
Eleven Sports has announced its expansion into the Japanese market, with a new streaming service in the country.
Launching on 16 March, the new service will...
Melbourne Victory forced to wear sponsor-less kit during Champions League tie
After it was ruled that Melbourne Victory's front-of-shirt sponsor Kaishi Entertainment is linked to the gambling industry, the side was forced to wear a sponsor-less kit for its Asian Champions...
Nike steps into esports with LPL partnership
Nike China has united with the Chinese League of Legends Pro League (LPL), to confirm a four-year partnership that will see Nike become the...
European football responsible for most suspicious betting alerts according to GLMS
Issuing its annual report, the GLMS has revealed that the most prominent sport to appear in the list of suspicious betting alerts was football.
Football alerts...
ITTF extends partnership with 12Bet
The ITTF (International Table Tennis Federation) has strengthened its partnership with 12BET, with the brand becoming its official international betting partner for the biggest...