Burnley FC elevates Asian presence with new shirt sponsor
English Premier League side Burnley FC is seeking to expand its Asian footprint, unveiling betting operator LoveBet as its new shirt sponsor.
The Asian betting...
The NBA strengthens Indian presence with social streams
The National Basketball Association (NBA) has confirmed that the NBA Finals 2019 will be live streamed to fans in India for the first time...
Carabao strikes deal for extension of EFL partnership
Carabao has announced the extension of its partnership with the EFL, which will see the Thai energy drinks brand continue as Official Title Sponsor...
Manchester City strengthens presence in China with JNC partnership
Continuing to strengthen its presence in China, English Premier League champions, Manchester City has announced a global multi-year partnership with JNC to become the Club’s Official...
BBC strengthens sports portfolio with Rugby World Cup radio rights
BBC has expanded its sports streaming portfolio, with the acquisition of exclusive radio commentary rights to the 2019 Rugby World Cup in Japan.
It means...
The UFC deepens commitment to Chinese market with Weibo
The UFC is seeking to strengthen engagement in the Chinese market, unveiling a newly signed strategic partnership with Weibo, China’s leading social media platform.
The deal...
Southampton strikes new shirt sponsorship deal with China facing LD Sports
Southampton Football Club has unveiled its biggest ever sponsorship deal, announcing a new three-year agreement with LD Sports as its new front-of-shirt partner.
The...
Regulatory confusion reigns over the IPL’s partnership with Dream11
The recently announced partnership between Dream11 and the VIVO Indian Premier League has drawn criticism over whether the fantasy sports sector is actually a...
Chinese FA and FIFA kick off development partnership
FIFA has disclosed that it has signed a Memorandum of Understanding (MoU) with the Chinese Football Association (CFA) which will help boost football development...
Spanish FA approves domestic cup changes with possible Saudi Arabia move
The Spanish FA (RFEF) have announced the approval of proposed format changes to the Copa del Rey and Spanish Super Cup for the 2019-20...