SPFL inks ‘largest ever’ Cinch title sponsorship
The Scottish Professional Football League (SPFL) has named used car retailer Cinch as the division’s new title sponsor, touted as the ‘largest ever’ headline...
BeIN seals $600m UEFA club competitions MENA renewal
Pay-television network beIN Media Group has retained the rights to UEFA club competitions, including the UEFA Champions League, in the Middle East and North...
Hard Rock teams with Lionel Messi for 50th anniversary
Hard Rock International has marked its 50th anniversary celebrations by signing FC Barcelona’s Lionel Messi as its new brand ambassador for the next five...
UEFA selects AntChain as blockchain partner ahead of Euro 2020
UEFA has inked a five-year deal with AntChain, the blockchain business of Ant Group, ahead of the 2020 UEFA European Championships.
Under the terms of...
G2 Esports to create ‘unique experiences’ via Betway partnership
Prominent international esports organisation G2 Esports has signed a global partnership with sports betting operator Betway.
Under the terms of the agreement, the partners will...
Newcastle Racecourse ‘delighted to welcome’ new sponsor William Hill
The Arena Racing Company (ARC) and William Hill have announced that the sports betting operator has acquired the title sponsorship of the Northumberland Plate...
DAZN rebuffs Sky’s €500m Serie A content sharing bid
Digital sports subscription service and media business DAZN Group has rejected a €500 million bid from Sky Italia to ‘share’ the rights to the...
Fanslide to ‘transform’ Euro 2020 with fantasy football
London-based technology start-up Fanslide has launched the world’s first live, in-play, fantasy football game ahead of the upcoming UEFA European Championships, which aims to...
Nottingham Forest pens ‘record category’ sponsorship deal
Nottingham Forest has announced The Skinny Food Co as the EFL Championship club’s new back-of-shorts partner.
As part of the record category deal for the...
Sky Deutschland retains Premier League rights in three-year renewal
Pay-television broadcaster Sky Deutschland has renewed the rights to the English Premier League in Germany and Austria until 2025.
The new deal, which runs from...