RFU suspends relegation after passing ‘strong majority vote’ on proposal
The Rugby Football Union (RFU) council has opted to suspend relegation from the Premiership and second tier Championship this year after passing a ‘strong...
McLaren Racing inks multi-year deal with Cisco Webex
McLaren Racing has chosen Cisco Webex as the Official Collaboration Partner of its Formula One team.
The partnership, which begins this year, will see Cisco...
Serie A postpones domestic rights bid amid private investment delays
Lega Serie A has pushed back the vote to award the domestic broadcast rights to the Italian top flight for the 2021/22 to 2023/34...
beIN secures French Ligue 2 rights via agreement with Canal+
French pay-television broadcaster Canal+ has agreed to sublicense its recently acquired rights to France’s Ligue 2 football division to beIN Media.
Canal+ acquired the rights...
ECB enlists Cinch as new England cricket principal partner
The England and Wales Cricket Board (ECB) has named Cinch as its new principal partner, taking over the contract from Natwest.
The deal, which covers...
Manchester City installs Premier League’s ‘most commercially valuable’ pitchside media space
Manchester City is installing a ‘supersized LED’ digital display system at the Etihad Stadium which will become ‘the most commercially valuable’ pitchside media space...
Infront acquires minority stake in PSA commercial entity
Infront has been named as a strategic commercial partner to the Professional Squash Association (PSA) in a new multi-year deal.
The Wanda Sports Group-owned sports...
Discovery and Snapchat unite for Olympic Games content collaboration
Media company Discovery has expanded its Olympic Games content and advertising agreement with Snap Inc, the parent company of Snapchat, in select European territories.
The...
Real Madrid enhances regional fan engagement with REPX deal
La Liga giant Real Madrid has enhanced its fan engagement offering in the Latin America and Caribbean region via an agreement with private equity...
Cambridge United teams up with GamCare and YGAM for launch of...
The Cambridge United Community Trust (CUCT) has joined forces with responsible gambling charities GamCare and YGAM to launch its new initiative.
The EFL club’s community...