Government axes plans to permit fans in stadiums from October
Plans to reintroduce crowds to live sporting events and stadiums have been put ‘on pause’ after the government revealed new restrictions following a recent...
22BET becomes PSG’s first African betting partner
Paris Saint-Germain has named 22BET as its first Official African Betting Partner after the two signed a new sponsorship agreement.
Under the terms of the...
Aston Villa seals double deal with LT and Skilling partnerships
Aston Villa has announced two new partners to its commercial portfolio with gambling company LT and CFD trading platform Skilling striking deals with the...
Kevin Pietersen retains Betway brand ambassador role
Former England international cricketer Kevin Pietersen will continue in his role as brand ambassador for Betway after the duo extended their partnership through to...
Leicester City strikes Landsail Tyres partnership
Leicester City has announced a new three-year partnership with Landsail Tyres as the firm looks to enhance its brand by partnering with the Premier...
Southampton strengthens cyber security with Acronis partnership
Southampton Football Club has secured a partnership with Acronis as the club looks to strengthen its cyber security solutions, protecting team data assets and...
Paddy Power: “You have to know what you’re talking about, you...
In recent years, football sponsorship and marketing does not just end by securing a shirt deal or deploying a campaign to target a specific...
Arsenal scores three-year Sportsbet.io partnership
Arsenal Football Club has secured a partnership with cryptocurrency-based sports betting platform, and current Southampton front-of-shirt sponsor, Sportsbet.io for the next three seasons.
As a...
Juventus names Parimatch as official betting partner
Juventus has announced that technology and betting company Parimatch is the club’s latest partner as the Serie A champions prepare for the upcoming campaign....
Southampton strengthens commercial portfolio with eToro renewal
Southampton Football Club has become the latest team to secure a deal despite the Premier League season being well underway, with the team strengthening...