ITV’s sports coverage gains ‘fresh approach’ with Richard Botchway hiring
Richard Botchway has become ITV’s Assistant Commissioner in the Sport team, reporting to Director of Sport, Niall Sloane.
The new hire aims to give an...
Irish Rugby streamlines player performance with Ballygowan
Irish Rugby has named Ballygowan, a water brand part of Britvic Ireland, as its official water partner for the next four years.
The deal sees...
SPFL rebrands Scottish League Cup in Viaplay media rights deal
The Scottish Professional Football League (SPFL) has announced that the Scottish League Cup, previously known as the Premier Sports Cup, will be renamed to...
Celtic FC enlists William Hill to operate in-stadia betting offering
Scottish Premiership champions Celtic FC has signed an agreement with Wiliam Hill, naming the bookmaker its official in-stadium betting partner.
As a result, William Hill...
Billie Jean King Cup 2022 on the screens of BBC Sport...
BBC Sport and BT Sport have announced that they are going to be offering broadcast coverage of the Billie Jean King Cup 2022 Finals...
Independent regulator urged by 29 English clubs to ‘save football’
Several football clubs are urging the government to go ahead with plans for an independent regulator, with concerns of its absence ‘wiping them off...
UK greyhound racing a ‘consistent sports performer’ following bet365 support
In April this year, bet365 announced a significant sponsorship deal to support UK greyhound racing with a range of competitions across the 2022 schedule.
Next...
Batiste links with Women’s EHF EURO 2022 to reach new audiences
Batiste is set to become a partner of the European Handball Federation’s (EHF) Women’s EURO 2022, to be held in Slovenia, North Macedonia and...
British Cycling CEO exits role following ‘disastrous’ Shell sponsorship
The British Cycling Chief Executive has left the organisation following controversy surrounding the recent Shell sponsorship.
Brian Facer, who has led British Cycling since January...
Scottish FA extends Adidas deal following UEFA Nations League success
The Scottish FA has extended its partnership with Adidas until 2028, which will continue as the organisation’s official kit supplier.
As the global sports brand...