McGregor touches gloves with Tiger.Trade as its new ambassador

Conor McGregor has been announced as an Ambassador for Tiger.Trade - a Swiss-regulated retail trading firm. The UFC featherweight and lightweight double-champion aims to drive...

FC Viktoria Plzeň edges closer to marketing goals with Betano

FC Viktoria Plzeň has formed a deal with Betano as the betting firm becomes a premium partner of the Czech First League club. The operator...

BBC Cymru Wales to broadcast Cymru’s international games

The Football Association of Wales has announced a streaming partnership with BBC Cymru Wales. For the next five years, the channel gains the rights to...

BHA develops communications strategy with Swift appointment

Greg Swift has been appointed as the British Horseracing Authority (BHA)’s Director of Communications and Corporate Affairs. Described as an expert in strategic comms and...

Newcastle United grows commercial opportunities with Dr. Cinik

Newcastle United has formed a commercial deal with Dr. Cinik as the latter becomes the official hair clinic partner of the Premier League club. The...

NFL returns to TV2 for Danish fans

The NFL has formed a broadcast agreement which sees the sport mark its return to TV2 for Danish fans. Previously on Viaplay, TV 2 PLAY...

UEFA Champions League finds first airlines partner

UEFA has announced Turkish Airlines as an official partner of the UEFA Champions League, Super Cup, Futsal Champions League finals, and the Youth League...

KAA Gent forms partnership with Benelux-based Circus

KAA Gent of the Belgian Pro League has formed a ‘structural partnership’ with Benelux online casino and sportsbook operator Circus. The deal sees the flagship...

LOSC Lille welcomes Teddy Smith as a ‘major player in French...

Lille Olympique Sporting Club (LOSC Lille) and its partner SPORTFIVE have confirmed an agreement concluded with Teddy Smith.  The jeans manufacturer is now an official...

Oracle Red Bull Racing partners Zoom for ‘track record’ in innovation

Oracle Red Bull Racing has formed a partnership with Zoom Video Communications to advance performance and enhance engagement with its fans.  The software company’s branding...