talkSPORT broadcasts 49ers games to fans in the UK
talkSPORT has revealed that it will broadcast 11 or more regular season San Francisco 49ers games in the UK, as well as additional 49ers...
Aston Villa nets Kaiyun Sports sleeve sponsorship
Aston Villa has named Asian betting brand Kaiyun Sports as the club’s new official principal partner and official sleeve partner.
The pair will look to...
Germany’s Tischtennis Bundesliga inks distribution deal with FeedConstruct
The top-flight league for table tennis in Germany, the Tischtennis Bundesliga, has signed an agreement with FeedConstruct.
Terms of the deal enable FeedConstruct to cover...
German Ice Hockey adds four years to PENNY partnership
The German Ice Hockey League (DEL) has extended its title sponsorship agreement with food discounter PENNY by a further four years.
In an enhanced partnership...
Audi announces ‘major moment’ in F1 World Championship entry
The Formula One World Championship has revealed that Audi is joining the competition as a power unit supplier, starting from the 2026 season
The news...
LOSC Lille creates 1xBet partnership for African region
Lille Olympique Sporting Club (LOSC) has formed a deal with 1xBet, which becomes the Ligue 1 club’s regional partner in Africa.
In a three-year agreement,...
Eibho becomes SD Eibar’s first shirt sponsor since 2021
SD Eibar of LaLiga 2 has signed an agreement for architectural solutions company, Eibho, to become the main sponsor of its first team.
Kicking off...
Rangers and EA Sports partner for an ‘interactive football experience’
Rangers FC has announced a multi-year partnership with EA Sports and FIFA.
EA Sports will become the SPFL team’s exclusive official video game partner, whilst...
LaLiga broadcast to Mexican fans in Motorola partnership
LaLiga has formed a relationship with Motorola Mexico which will see the latter broadcast the sport to fans in Mexico.
Whilst the firm gains a...
Juventus extends ‘undoubtedly successful’ Bitget sleeve sponsorship
Juventus FC has strengthened its relations with crypto exchange platform, Bitget, which will continue as the club’s official sleeve partner for the 2022/23 season.
The...