Microsoft looks to ‘digitally transform’ football in LaLiga extension
LaLiga has expanded its partnership with Microsoft Corporation, with the aim of ‘digitally transforming the sports experience’ by developing technology solutions to the media...
FC Barcelona secures ‘€500 million’ Goldman Sachs loan
FC Barcelona has finalised a €500 million loan from US investment bank Goldman Sachs to ease the financial burden of the COVID-19 pandemic on...
BeIN Sports strikes LaLiga broadcast rights renewal
Pay-television broadcaster beIN Sports has locked down a new deal for the broadcast rights to the Spanish LaLiga in France.
BeIN, which screens the league...
DAZN retains LaLiga rights in Germany and Austria
Digital sports streaming service DAZN has extended its agreement to screen the Spanish LaLiga in Germany and Austria.
Over the course of the next five...
ESPN nets record rights agreement in $1.4bn LaLiga tie-up
ESPN and LaLiga have struck an expansive media rights agreement that will see streaming service ESPN+ become the new English and Spanish language home...
Spanish government gives LaLiga spectators green light
The Spanish government has approved the return of football fans to sporting stadiums at a limited capacity in regions with low levels of COVID-19...
Real Betis: Embracing data to inform strategic decision making
Over the course of 2020/21, Real Betis has been using Stats Perform’s ProVision platform to support its performance analysis and scouting operations. The club’s...
Madrid awarded 2023 European Athletics team competition
The Spanish capital of Madrid has been awarded the hosting rights to the 2023 European Athletics Team Championships Super League.
After candidates delivered their final...
LaLiga triumphs in Real Madrid legal battle as DAZN strikes Spanish...
The Spanish LaLiga has triumphed in its legal battle against Real Madrid, after the European giants went up against the footballing authority to commercialise...
Real Madrid recognises Kin Partners’ ‘top potential’ in sponsorship move
Real Madrid has chosen the London-based Kin Partners to serve as the LaLiga club’s commercial sales partner, beating a number of major US agencies...