Manchester City enlists noon.com for Middle East marketing
Manchester City has signed a sponsorship agreement with noon.com, in order to boost its Middle Eastern marketing and branding strategy.
As the latest edition to...
Sadiq Khan confirms talks with IPL over London events
The mayor of London, Sadiq Khan, has announced his intent to bring Indian Premier League (IPL) cricket matches to the capital city, ahead of...
Sport participation surges 1000% amid pandemic, new research finds
There has been over a 1000% increase in people partaking in sports in the UK compared to the pre-pandemic period, according to new research...
MansionBet passes the hurdle with Sky Sports Racing deal
Sports betting website MansionBet has enhanced its partnership with Sky Sports Racing to include sponsorship of all stateside racing broadcast by the media network.
The...
UK sports authorities describe vaccine passports as ‘credible’ solution
A group of high profile sports authorities have written a letter to the UK's political leaders, describing the possibility of introducing vaccine passports as...
FA guarantees 25,000 fans at Wembley for Euros
The Football Association (FA) has confirmed to UEFA that the Wembley stadium will function at between 25% and 50% capacity for select Euro 2020...
Everton signs short-term ‘strategic deal’ with MyGames
Premier League football club Everton has signed a short-term ‘strategic’ sponsorship agreement with mobile gaming platform MyGames.
The agreement will see MyGames serve as the...
US investor consortium finalises £40m Ipswich Town takeover
English Football League (EFL) club Ipswich Town has been taken over by American investor group Gamechanger 20 for a fee believed to be around...
Southampton secures ‘biggest sponsorship in club’s history’ with Sportsbet.io renewal
Southampton FC will continue its shirt sponsorship arrangement with Sportsbet.io, following a contract renewal with Coingaming Group.
The deal has been described by Southampton as...
Manchester City reveals £126m losses for 2019/20
Premier League giants Manchester City posted a net loss of £126 million for the turbulent 2019/20 season following the outbreak of the coronavirus pandemic.
According...