Manchester City installs Premier League’s ‘most commercially valuable’ pitchside media space
Manchester City is installing a ‘supersized LED’ digital display system at the Etihad Stadium which will become ‘the most commercially valuable’ pitchside media space...
Infront acquires minority stake in PSA commercial entity
Infront has been named as a strategic commercial partner to the Professional Squash Association (PSA) in a new multi-year deal.
The Wanda Sports Group-owned sports...
Cambridge United teams up with GamCare and YGAM for launch of...
The Cambridge United Community Trust (CUCT) has joined forces with responsible gambling charities GamCare and YGAM to launch its new initiative.
The EFL club’s community...
Bellator MMA to air live on BBC in landmark agreement
Bellator MMA has signed a landmark deal with the BBC to show all of the US-based promotion’s events live on the BBC iPlayer in...
MansionBet enters greyhound sponsorship with ARC deal
A new agreement signed between the Arena Racing Company (ARC) and MansionBet will see the online sportsbook become a leading sponsor of greyhound racing.
The...
ECB connects grassroots cricket communities through Microsoft partnership
The England and Wales Cricket Board (ECB) has formed a partnership with Microsoft to utilise the firm’s technology to drive innovation with the sport.
The...
RFU faces ‘strong opposition’ on relegation vote from BT Sport
The Rugby Football Union (RFU) has pushed back the vote to decide whether to suspend relegation from Premiership Rugby this season.
The governing body for...
Chelsea FC Women signs first shorts sponsorship agreement
Mid and small-cap investment bank N+1 Singer is due to become the first shorts sponsor of the Chelsea FC Women’s team under the terms...
Southampton becomes latest club to utilise cryptocurrency for fan engagement
Southampton FC has enhanced its partnership with cryptocurrency sportsbook Sportsbet.io to create a new VIP fan engagement experience for its supporters.
The Premier League team...
Genius Sports launches lawsuit against Sportradar
Genius Sports has filed a lawsuit against rival provider Sportradar in the UK High Court over the data firms’ ongoing legal dispute, according to...