BetMGM and NBC Sports engage with further NFL fans via FNIA

BetMGM and NBC Sports revealed a partnership for the current NFL season, which will include weekly integrations on Football Night in America (FNIA) and...

Maple Leafs move Dairy Farmers of Ontario logo to specialty sweaters

The Toronto Maple Leafs announced that Dairy Farmers of Ontario's (DFO) ‘Milk’ logo will appear on all the team's game sweaters starting this NHL...

Suns and PayPal sponsorship ends following Robert Sarver suspension

PayPal has stated that it will not renew its jersey patch partnership of the Phoenix Suns should majority owner Robert Sarver continue in his...

Ibotta to continue prominent presence on Pelicans kit

The New Orleans Pelicans and Ibotta have renewed their agreement, which made the mobile rewards platform the team’s official jersey patch partner.  The firm’s brand...

DRL expands a ‘new frontier of tech-driven sports’ with Google Cloud

The Drone Racing League (DRL) has partnered with Google Cloud to bring the first professional drone race to Silicon Valley, launching during the 2022–23...

Philadelphia Eagles and Unibet enhance growth in the ‘emerging online space’

The Philadelphia Eagles and Kindred Group have extended their partnership which sees Unibet now serve as the team’s official casino, online casino games and...

Seattle Sounders and EQC form pitch naming rights partnership

Seattle Sounders FC has entered into a multi-year pitch naming rights partnership with the Puyallup Tribe of Indians’ Emerald Queen Casino (EQC). The team will...

Chiefs and BetMGM ‘elevate game day experiences’ in betting partnership

The Kansas City Chiefs and BetMGM have formed a deal which names the sports betting and iGaming operator one of the team's first sports...

Codere and XBet build on ‘fresh excitement’ of US horse racing

Codere has partnered with XB Net to incorporate North American horse racing content into its offering. The collaboration includes live pictures, data and betting services...

Orioles partners Fanatics for a more ‘diverse inventory’ of top brands

The Baltimore Orioles have announced a partnership that sees digital sports platform Fanatics become the team’s official end-to-end omnichannel retail partner starting next year.  Fanatics,...