Ralph Lauren enters esports sponsorship with G2
Luxury clothing brand Ralph Lauren has been named as the exclusive fashion outfitter of G2 Esports.
As part of the partnership, Ralph Lauren and G2...
NFL star Kamara named first NASCAR Engagement Advisor
National Football League (NFL) star Alvin Kamara has been appointed as NASCAR’s first Growth and Engagement Advisor.
In his new role, the New Orleans Saints...
US Open becomes first Grand Slam set for full capacity
The upcoming US Open tennis Grand Slam will operate at 100% capacity - or full attendance - this year.
As confirmed by the United States...
The Action Network inks NHL content collaboration
The Action Network has inked a content-based partnership with the National Hockey League (NHL).
As part of the collaboration, the sports media company will provide...
AFFL signs LSports exclusive data deal
The American Flag Football League (AFFL) has selected LSports as its official data partner in a deal brokered by SCCG Management.
The five-year, exclusive data...
NFL inks first liquor sponsorship with Diageo
The National Football League (NFL) has signed multinational beverage company Diageo as the division’s new official liquor sponsor, four years after lifting a ban...
TickPick: Sports fans purchasing more NFTs during pandemic
With sports non-fungible tokens (NFTs) enjoying exponential growth in the sporting space, more than one in 10 sports fans have purchased the digital collectibles...
Cincinnati Reds secure WynnBET sponsorship tie-up
WynnBET has announced a new tie-up with Major League Baseball (MLB) franchise the Cincinnati Reds.
Previously, WynnBET had secured agreements with the Memphis Grizzlies, Detroit...
Action Network finalises multi-platform MLB tie-up
Sports media company The Action Network has linked up with Major League Baseball (MLB) in a new multi-platform content partnership.
As part of the collaboration,...
KO Entertainment delivers ‘unparalleled’ fan engagement with Bally’s
KO Entertainment, a subsidiary of global boxing promotion company Golden Boy Promotions, has formed a strategic alliance with Bally’s Corporation to integrate gamification into...