CBS Sports nets exclusive AFC rights deal in US
The Asian Football Confederation (AFC) has struck a multi-platform broadcast arrangement with CBS Sports for the exclusive rights to AFC competitions in the US.
The...
NHL boosts fan engagement with OlyBet
The National Hockey League (NHL) has partnered with the Olympic Entertainment Group, designating the OlyBet flagship betting brand as the official sports betting partner...
Ngannou named Stake’s latest UFC ambassador
UFC heavyweight title holder Francis Ngannou has become the second champion from the international MMA promotion organisation to partner with cryptocurrency betting firm Stake.
Nicknamed...
NHL icon joins BetMGM brand ambassador ranks
BetMGM has named National Hockey League (NHL) icon Wayne Gretzky as the sports betting company’s newest brand ambassador.
Under the terms of the multi-year deal,...
MLB rolls out NFTs with Candy Digital
Major League Baseball (MLB) has capitalised on the growing market of non-fungible tokens (NFTs) via a deal signed with digital collectibles company Candy Digital.
On...
Ronaldo becomes latest elite athlete to join Therabody
Wellness technology developer Therabody has expanded its portfolio of professional athlete partners, striking an agreement with Juventus FC’s Cristiano Ronaldo.
The announcement coincides with the...
Staples Centre to remain LA Lakers’ home until 2041
The Los Angeles Lakers confirmed a new long-term lease agreement with AEG, owners of the team’s current home venue, the Staples Centre.
In addition to...
NBC Premier League coverage records 10% viewership dip
NBC’s broadcasting of the English Premier League has seen year-on-year viewership rate decrease by 10.3%, as detailed in the group’s latest breakdown of its...
Liga MX’s Chivas inks deal with Mexican national lottery
Club Deportivo Guadalajara, commonly known as Chivas, has linked with the Mexican national lottery to launch a suite of commemorative tickets.
The partnership will celebrate...
PGS lauds ‘beginning of a new era’ via Fanatics partnership
Paris Saint-Germain (PSG) has enhanced its partnership with sports merchandising firm Fanatics to open a permanent retail store in the US, boosting its stateside...