PepsiCo secures multi-layered UEFA Women’s football partnership
PepsiCo has struck a multi-year deal with UEFA Women’s football which will see the food, snack and beverage corporation become the main partner of...
Leeds United strikes ‘ground-breaking’ JD sleeve sponsorship
Leeds United has named sports fashion retailer JD as its official sleeve sponsor for the upcoming 2020/21 Premier League campaign.
The agreement has been described...
EFL agrees Sky Sports streaming partnership for non-televised matches
Following a deal with Sky Sports, the EFL will implement a flexible framework to ensure that fans of the Championship, League 1 and League...
BHA announces UK Racing’s recovery plan to restore revenues
The British Horseracing Authority (BHA), along with The Horsemen’s Group and Racecourse Association (RCA), has agreed the ‘next phase of recovery’ for UK racing...
The FA looks to ‘modernise’ the FA Cup with rebranding
The FA has unveiled its new logo for the Emirates FA Cup as the governing body wants to modernise the ‘look and feel’ of...
McLaren strengthens commercial portfolio with Miory Steel agreement
McLaren Racing has announced a multi-year Formula 1 partnership with Miory Steel which will see the electrolytic tinning and cold-rolled sheet provider be featured...
The esports report: Spotify partners with Riot Games whilst NSE strikes...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.
This week’s edition takes a look at...
ParalympicsGB seals Papa John’s partnership ahead of Tokyo Games
Pizza chain Papa John’s has been named as an official partner of the ParalympicsGB team ahead of the rescheduled Paralympic Games in Tokyo next...
FC Barcelona signs esports collaboration with Tencent
FC Barcelona has announced a strategic esports partnership with Tencent which covers competitive gaming competitions, education and industry exchange.
As part of the collaboration, Barcelona...
Formula 1 completes Grand Prix line-up with Turkey and Bahrain additions
Formula 1 has announced the final four races of the FIA F1 World Championship with trips to Turkey, Bahrain and Abu Dhabi all confirmed.
The...