EFL extends partnership with Thai Airways
The English Football League (EFL) has strengthened its relationship with Thai Airways, allowing the firm to benefit from a digital and in stadia presence...
NBA Digital embarks upon social growth with Facebook Watch
NBA Digital, jointly-managed by the NBA and Turner Sports, has confirmed its social expansion with the NBA, WNBA, NBA G League and NBA 2K...
Dean Akinjobi, CEO Football Media: The crucial steps to maximising partnerships
Brands are consistently striving to reach the widest audience through partnerships with football clubs, the best strategy for achieving this however, is not always...
Toto Wolff warns no-deal Brexit would be ‘mother of all messes’...
Former racing driver, Toto Wolff, has warned of the ‘mother of all messes’ that could be caused in Formula 1 if a no-deal Brexit...
Tyson Fury unites with ESPN and Top Rank Boxing
British heavyweight, Tyson Fury has confirmed an extension of his partnership with BT Sport, as well as a new multi-fight agreement with ESPN and...
Sky Sports uses all four Majors broadcast to drive golf coverage
A newly revamped Major calendar will see Sky Sports broadcast all four Majors, starting with the Masters tournament at Augusta National in April as...
Everton FC steps up retail presence with Fanatics deal
Everton Football Club has strengthened its hand within sports merchandising, expanding its partnership with official retail partner Fanatics.
The long-term deal sees Everton positioned among...
Caster Semenya case continues in crucial week for athletics
This week could be pivotal in the ongoing legal battle between the International Association of Athletics Federations (IAAF) and decorated South African runner Caster...
Bellator MMA prepares for Sky Sports debut
This weekend sees the beginning of the partnership with Sky Sports and MMA promotion Bellator, after the pair announced a major television deal.
As...
Manchester United gets new partner in Maui Jim
Manchester United has confirmed a multi-year partnership with Hawaii-based sunglasses and eyewear brand Maui Jim.
The partnership means Maui Jim will supply the Manchester United...