Report: FA Cup set for significant change 

The entire structure of the FA Cup could be upended under proposals seen by the Daily Mail, with early rounds set to be played...

MLB launches ‘first-ever’ virtual professional sports ballpark  

Major League Baseball (MLB) has announced a new web3 activation that will offer ‘immersive and engaging’ experiences for fans across the globe.A new, all-virtual...

Blackpool FC names LeoVegas as new front-of-shirt sponsor

Blackpool FC has signed a new front-of-shirt sponsorship deal with LeoVegas Group ahead of the 2023/24 season.  As the club’s new Principal Partner, LeoVegas will...

CONMEBOL to enhance accessibility and engagement with Sportradar 

The South American Football Confederation (CONMEBOL) has announced the selection of Sportradar as the successful bidder for exclusive global audio and video (AV) and...

Cleveland Guardians sign Marathon as inaugural MLB sleeve partner

Major League Baseball (MLB) side The Cleveland Guardians have announced their first sleeve partnership with Ohio-based Marathon Petroleum Corporation (MPC).As part of the deal,...

Leicester City FC faces up to £880k in CMA charges over...

Leicester City FC has been found guilty of unfair commercial practices by the UK Competition and Markets Authority (CMA).  A probe into the business arm...

West Ham signs with eToro to grow women’s football in the...

West Ham United has signed a new partnership with online trading platform eToro that will boost the club’s both men’s and women’s teams.  The deal...

FA decision not to pay bonuses to Lionesses ‘a clear step...

England’s heroic Lionesses side have vented their frustrations over the FA’s decision not to pay performance-related bonuses ahead of the World Cup.  Having captured the...

FC Barcelona and PRIME Hydration sign multi-year deal

FC Barcelona has signed PRIME as the club’s Official Hydration Partner for the next three seasons.  Starting this month, the deal secures PRIME additional visibility...

Dream11 becomes lead sponsor of Indian cricket 

As the popularity of fantasy sports continues to grow amongst Indian cricket fans, the Board of Control for Cricket in India (BCCI) has confirmed...