Michael Holding wins William Hill Sports Book of the Year
Former West Indies cricketer, Michael Holding, has won the William Hill 2021 Sports Book of the Year Award for his ‘Why We Kneel, How...
CONMEBOL sees Crypto.com become ‘first of its kind’ branding integration across...
The South American Football Confederation (CONMEBOL) has partnered with Crypto.com, which will become an official partner of CONMEBOL Libertadores for the 2023-2026 editions.
The collaboration...
SBC Leaders: ‘Filling the financial void’ of football betting sponsorships
With a ban on sponsorship arrangements between betting companies and top-flight football clubs a likely outcome of the 2005 Gambling Act review, teams will...
AFA adds Bybit brand to national team’s kit
The Argentine Football Association (AFA) has announced that cryptocurrency exchange platform Bybit has become a new global sponsor of Argentina’s national team in a...
AIBA announces Boxing Integrity Unit in bid to counter sporting corruption
As part of a number of reforms, the International Boxing Association (AIBA) has created an independent Boxing Integrity Unit to safeguard the sport, following...
US launches official campaign to host Rugby World Cup
The United States has publicly launched its bid to host the Men’s Rugby World Cup in 2027 or 2031 and the Women’s Rugby World...
OneFootball aims to engage younger fans via Klefer streaming partnership
Klefer has signed an agreement with OneFootball to stream live matches and on-demand highlight clips from the Copa Intelbras do Brasil for the 2021...
Inés Sainz to host SBC Awards Latinoamérica ceremony
Inés Sainz, Mexico’s leading sports television presenter and journalist, has been confirmed as the host of the inaugural SBC Awards Latinoamérica on October 28,...
Real Madrid strengthens Codere partnership across Latin America
Real Madrid FC has extended its partnership with Codere for a period of five seasons, maintaining the Spanish gambling group’s longest-serving sponsorship.
The gaming group...
SBC Awards Latinoamérica shortlists highlight strong competition in the region
International operators Betcris, Betsson Group, Codere, and Kaizen Gaming lead the way in the race for the inaugural SBC Awards Latinoamérica, with multiple nominations...