Ligue 1 to overhaul digital content strategy in partnership with WSC...
The Ligue de Football Professional (LFP) is looking to modernise its digital content strategy across Ligue 1 and other football competitions after signing a...
Leeds United and Adidas agree partnership extension following record kit sales
Leeds United will continue to wear Adidas kits for the next several years after agreeing a partnership extension agreement with the German sportswear brand. Adidas...
FIFA nets first commercial partner for stateside Club World Cup
FIFA has named its first official partner for next year’s FIFA Club World Cup by extending an agreement with a pre-existing long-term partner.Electronics firm...
Morgan Stanley creates new sports investment portfolio
Aiming to help foster more growth within sports investment, Morgan Stanley has created a new portfolio for interested investors looking to profit from increasing...
KPMG applauds women’s golf resurgence with sponsorship renewal
KPMG has renewed its title sponsorship of the KPMG Women's Irish Open for an additional three years.With this extension, the 2025 KPMG Women’s Irish...
Lost trust? How the Football Manager delay impacts licensing
For decades, sports fans have taken a break from the pressures of supporting their teams by immersing themselves in video games. As consoles and...
Can the IPL format go global? Assessing cricket’s potential for global...
Cricket is one of the world’s most widely attended, broadcast, streamed, and bet on sports, making it a multi-million-pound business. However, it is often...
Wrexham captures “world attention” with fresh US investment
Wrexham AFC has a new minority shareholder in the form of the Allyn family after the club sold a minority share to the New...
Breeders Cup ups its international profile with 30 media partners
The Breeders’ Cup World Championships, one of the flagship events in the US horse racing calendar, has secured wide international media visibility for its...
Saudi PIF to focus on domestic Riyadh events and cut back...
The Saudi Arabia sovereign wealth fund behind some of the highest value sporting events in recent memory may be considering a change in strategy.As...