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Latest News
Time to read: 2 min
NFL and MLB available on Peacock to view in VR via Meta
April 17, 2023
Cricket player hitting ball
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Asia
Time to read: 2 min
ICC votes in favour of gambling kit sponsorships 
April 17, 2023
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Football
Time to read: 2 min
Man City's Gündoğan 'hugely excited' to be involved in OKX metaverse
April 17, 2023
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Basketball
Time to read: 2 min
Gaming Society and NBC Sports team up to boost women’s sports visibility
April 17, 2023
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Football
Time to read: 2 min
‘The beginning of a promising future’ as Santos FC names Blaze main sponsor
April 17, 2023
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Comment
Time to read: 3 min
SBOTOP ‘hopeful’ relationship with Leeds can continue following PL sponsorship vote
April 17, 2023
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Features & Analysis
Time to read: 2 min
Washington Commanders expected to be sold for $6bn to HBSE
April 14, 2023
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Europe
Time to read: 1 min
FIFA launches ITT in Austria and Switzerland for the 2026 World Cup
April 14, 2023
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Latest News
Time to read: 2 min
British Rowing partners with dryrobe to support Olympic & Paralympic hopes
April 14, 2023
Ball hitting the back of a football net.
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Data
Time to read: 2 min
Canadian Premier League signs tonybet as official betting partner
April 14, 2023
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Fan Engagement
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FeedConstruct and Badminton International Infinity Cup resume “exclusive” partnership
April 13, 2023
Person holding a phone with the Fanatics logo in front of the company's website.
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Fan Engagement
Time to read: 2 min
Fanatics renews contract with the Cleveland Browns
April 13, 2023
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Features & Analysis
Time to read: 3 min
Premier League votes for ban on gambling shirt sponsorship
April 13, 2023
BREAKING
Basketball
Time to read: 3 min
Phoenix Suns and PayPal extend sponsorship deal until 2026
April 13, 2023
Camera filming game of football
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Asia
Time to read: 3 min
Sony Sports Network secures rights for UEFA EURO broadcasts in India
April 13, 2023
BREAKING
Basketball
Time to read: 2 min
Toronto Raptors and OLG laud ‘unifying lens’ of basketball with community support
April 13, 2023
BREAKING
Football
Time to read: 2 min
Arturo Vidal becomes official Novibet Global Brand Ambassador
April 13, 2023
F1 car driving on track.
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Fan Engagement
Time to read: 2 min
F1 inks new media deal with Paramount+
April 13, 2023
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Fan Engagement
Time to read: 2 min
OWNIC launches new NFT campaign to enhance fan-athlete engagement
April 12, 2023
Huge media coverage secured for French racing’s flagship fixture
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Horse Racing
Time to read: 3 min
Betfred initiates ‘substantial investment’ into British horse racing with Epsom Downs sponsorship
April 12, 2023
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Fan Engagement
Time to read: 2 min
Chelsea FC agrees seven-year partnership with Tempus Ex
April 12, 2023
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Fan Engagement
Time to read: 2 min
USGA introduces one-stop streaming hub for all tournaments 
April 12, 2023
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Fan Engagement
Time to read: 2 min
YouTube begins its venture in the NFL with subscription model announcement
April 12, 2023
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Sideline Moves: Arsenal layoffs
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
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Paramount-Warner Bros acquisition complete
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026