Inter Miami calls Polkadot a ‘natural fit’ for training kit
US football club Inter Miami CF has named Polkadot, a blockchain software platform, as its global training partner.As part of the agreement, Polkadot’s logo...
Betsson’s Premier Padel deal highlights benefits of diverse sponsorship approach
Football is unsurprisingly front-of-centre in most betting firm’s sports marketing strategies, particularly in Europe. Some companies value a diversified portfolio, however, targeting some more...
Real Madrid and Hisense to co-launch limited edition TV in new...
Spanish football giants Real Madrid have secured a new partnership with electronics company Hisense in a three-year sponsorship agreement. The partnership sees Hisense join Real...
British Champions Series launches game to attract youth
Mobile gaming company Invincible.GG has teamed up with the QIPCO British Champions Series to introduce an interactive mobile game aimed at engaging a younger...
Malta national football team gains new partner in VBET
The Malta Football Association has signed a new partnership agreement with native sports betting platform VBET. The operator outlined that the deal can play a...
ESPN remains home of US Open for next decade plus
Tennis at Flushing Meadows will continue to be broadcasted by ESPN in the US after the sports network agreed a new rights deal with...
The esports report – Esports World Cup reveals viewership figures
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...
UEFA Champions League draw sparks potential legal action
The UEFA Champions League draw is set to take place this afternoon (29 August), with UEFA debuting its new system which may land the...
NFLPA takes bookmaker to court over NFT licencing payments
The National Football League Players Association (NFLPA) has taken legal action against DraftKings, accusing the bookmaker of violating a licensing agreement.The association’s charges relate...
SBC Summit Launches Media Headquarters for 2024 Event
The SBC Summit in Lisbon is set to elevate media engagement with the introduction of a dedicated Media Headquarters, designed to serve as a...