UEFA extends Lidl deal to cover Europa and Conference Leagues
UEFA seems to be set on making the most out of existing partnerships this year, extending yet another agreement from the EURO 2024 tournament...
Fulham FC parters with IUX as new trading partner
Fulham FC has confirmed its new official trading partner for the rest of the 2024/25 Premier League campaign will be IUX. In a new multi-year...
Brentford FC links with payment app Zing for multicurrency pay
The Premier League’s Brentford FC has confirmed a new partnership with HSBC payment app Zing to become the club’s official international payments and remittance...
Eurovision Sport joins the AI craze to enhance broadcasting experience
Artificial Intelligence (AI) is making its mark on the sports sector in countless ways, from marketing and fan engagement, to media and content creation....
PSG and Pernod Ricard forge partnership over shared French excellence
Paris Saint-Germain has formed a new global partnership with wine and spirits provider Pernod Ricard through their shared commitment to upholding French values and...
Betano’s Tomasz Majewski on the power of the Orange Summer and...
As summer winds down, many sports stars will be reflecting on their performances, whether they’re athletes returning home with Olympic gold or footballers replaying...
Disney pulls sports programmes from DirecTV days before NFL season begins
Yesterday, millions of DirecTV customers lost access to Disney-owned ESPN, ABC and other sports channels after the two parties could not come to an...
LaLiga deal further extends SportyBet’s Spanish football focus
LaLiga has announced a partnership with SportyBet, an Africa-focused betting operator which has been building up its profile in the European football scene.The company...
Inter Milan latest sports team to strike blockchain sponsorship deal with...
Following several similar deals over the past several years, Inter Milan have teamed up with blockchain firm BlockDAG in a multi-million dollar sponsorship deal.This...
Chelsea and MSC Cruises set sail on partnership extension
Chelsea FC and MSC Cruises have confirmed the extension of an already long-term partnership over the next three years. Having forged a collaboration on working...