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North America
Time to read: 2 min
NHL and PepsiCo extend 20-season North American partnership
June 16, 2022
IMG Arena MLS
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Media Rights
Time to read: 2 min
Apple introduces ‘historic first’ MLS streaming service
June 16, 2022
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Features & Analysis
Time to read: 5 min
SBC to turn Barcelona into the centre of the international betting and gaming industry
June 15, 2022
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Europe
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DFB-Pokal ‘brings new engagement’ in IMG Arena data deal
June 15, 2022
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Fan Engagement
Time to read: 8 min
Tim Mangnall, Capital Block: The ‘tarnished’ relationship between sport and NFTs
June 15, 2022
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Football
Time to read: 3 min
Qatar 2022: Marketing must ‘go from day one’ to address winter World Cup challenges
June 15, 2022
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Features
Time to read: 6 min
A blockchain boundary: YellowHeart CEO on evolving an ‘archaic’ ticketing system
June 15, 2022
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Media Rights
Time to read: 2 min
Major broadcasters to show Royal Ascot in over 170 territories
June 15, 2022
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Latest News
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Bell Media continues to cover a ‘comprehensive line-up’ of NFL games
June 14, 2022
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Sponsorship
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NFL partners Little Caesars to provide ‘exciting new components'
June 14, 2022
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Integrity
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Indoor Football League battles betting fraud with US Integrity
June 14, 2022
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Partners
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UFC and Draftkings reveal plans for NFT-based games
June 14, 2022
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Latest News
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Anthony Joshua extends ‘successful’ DAZN deal after Sky Sports departure
June 14, 2022
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Fan Engagement
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‘Huge Milestone’ for MetaRace as it runs first virtual NFT race
June 13, 2022
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Latest News
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QSL accesses ‘experience, insight, and practical knowledge’ in FIFA partnership
June 13, 2022
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Data
Time to read: 3 min
Stats Perform ‘to identify new performance trends’ with Opta Vision product
June 13, 2022
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Media Rights
Time to read: 2 min
OneFootball to stream Argentinian Football in ‘milestone’ agreement
June 13, 2022
Michael Owen has been accused of promoting an unlicensed cryptocurrency casino to UK consumers via his Twitter account
BREAKING
UK
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Michael Owen crypto casino promotion ‘breached UK laws’
June 10, 2022
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Partners
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Aston Villa extends Fanatics deal following ‘significant growth'
June 9, 2022
Everton Football Club has signed a main sponsorship agreement with crypto online casino and sports betting firm Stake.com in what has been earmarked as the most lucrative sponsorship deal in the club’s history
BREAKING
UK
Time to read: 3 min
Everton FC secures ‘club-record’ main partnership deal with Stake.com
June 9, 2022
Current Brazilian and Copa do Brasil champions Atlético-MG has teamed up with OneFootball in a content partnership agreement. 
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Latest News
Time to read: 2 min
Atlético-MG teams up with OneFootball in content agreement
June 8, 2022
SL Benfica has partnered with blockchain-powered fan engagement platform Socios, becoming the first Portuguese club to launch a fan token
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Fan Engagement
Time to read: 2 min
SL Benfica becomes first Portuguese club to launch Socios fan tokens
June 8, 2022
La Liga has confirmed it has extended its existing broadcast rights deal with Premier Sports which will see the broadcaster continue to air fixtures in the UK & Ireland until the end of the 2024/25 season
BREAKING
Media Rights
Time to read: 2 min
La Liga extends Premier Sports UK & Ireland broadcast deal until 2025
June 8, 2022
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026