Royal Ascot aims for wide as possible engagement with global media...
Ascot Racecourse has secured international distribution for this year’s Royal Ascot meeting as British horse racing as a whole continues to push its global...
Leading UK bookies up content game for Euro 2024
Spotlight Sports Group (SSG) has brought its content hubs back for Euro 2024, developing fan engagement and media centres for two prominent bookmakers.William Hill...
Manchester United to invest £50m in Carrington training facility
Manchester United will begin work on redeveloping its Carrington training complex next week as part of a £50m project. The Premier League club will look...
Smith Entertainment Group brings the NHL to Utah
Smith Entertainment Group has finalised an agreement to establish an NHL franchise in Utah, following the approved transfer of the Arizona Coyotes' franchise in...
Harry Kane hopes to ‘inspire’ as Allianz global ambassador
Ahead of England’s Euros campaign, England captain Harry Kane has joined German finance company Allianz as its global brand ambassador.Under the multi-year agreement, Kane...
Owen Welsh, CFL: Building a pre-season plan-of-attack with betting partners
In the evolving landscape of sports betting, leagues and operators are constantly seeking innovative strategies to create mutually beneficial partnerships. Understanding the dynamics between...
DAZN secures deals with two of Europe’s biggest football leagues
DAZN’s football broadcasting portfolio has been boosted via a renewal of its French Ligue One and Italian Serie A rights in a multi-country deal.The...
West Brom names Macron as the club’s official kit supplier
West Bromwich Albion have named Italian sports brand Macron as the club’s official kit supplier in a new multi-year agreement. The deal will commence at...
Ladbrokes joins the Euro 2024 marketing wave with latest campaign
Bookmakers’ marketing activity for Euro 2024 is accelerating, with Ladbrokes the latest company to launch its advertising campaign.The Entain brand’s Euro campaign ‘Bring your...
FC Barcelona instals HPE cloud solutions to renovated Camp Nou
As part of current renovations to its Spotify Camp Nou stadium, FC Barcelona has partnered with Hewlett Packard Enterprises (HPE) to embed its cloud-based...