Blackburn Rovers unveil BetUK deal ahead of Newcastle FA Cup game
Blackburn Rovers has announced a last minute sleeve sponsorship deal with BetUK ahead of its clash against Newcastle United.The EFL Championship club, which will...
RB Leipzig ends long-lasting Nike ties with Puma deal
German football team RB Leipzig has announced a partnership with sports brand Puma, cutting ties with Nike after a decade.As part of the agreement,...
Hibernian supporters group set to block Bournemouth owner’s stake bid
Hibernian Supporters Limited (HSL) is widely expected to reject investment from American billionaire and AFC Bournemouth Chairman Bill Foley. The Scottish Football Association (SFA) approved...
BLAST’s debut Six Invitational 2024 sets record numbers
BLAST has reported that Rainbow Six Siege (R6 Siege)’s Six Invitational 2024 is the most viewed R6 event ever, peaking at 521,349 viewers.Held at...
Borussia Dortmund scores with PRIME Hydration partnership
German top flight football team Borussia Dortmund (BVB) has announced a partnership with influencer-created energy drink brand PRIME Hydration.BVB has become the latest sports...
BOXXER’s Ben Shalom: Finding the right partners for boxing’s global growth
Public interest and visibility in boxing is the highest it has been in years, with the sport thrust into the spotlight by a series...
Warner Bros Discovery remains committed to NBA rights despite streaming threat
The upcoming NBA broadcast deal for the 2025-26 season is set to be the league’s most lucrative agreement yet, and Warner Bros Discovery has...
Betano adds stadium and women’s team sponsorships to Atlético Mineiro deal
The scope of Clube Atlético Mineiro’s commercial partnership with Greek multinational betting operator Betano has been expanded with two key new caveats.Kaizen Gaming-owned sportsbook...
Shikenso & Challengermode unveil keys for brands in esports
Shikenso Analytics and esports platform Challengermode have released a joint whitepaper to help brands stand out in a saturated market.The whitepaper, titled “The 2024...
NCAA faces upheaval as court clears athletes for NIL deals
The Tennessee Federal District Court has prohibited the NCAA from restricting schools' use of NIL guarantees as incentives to attend a member university.The US...