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Sponsorship
Time to read: 2 min
São Paulo Futebol Clube selects Sportsbet.io as new shirt sponsor
July 12, 2021
BREAKING
Latest News
Time to read: 3 min
SBC strengthens commercial team in Malta and London
July 12, 2021
BREAKING
Partners
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DraftKings shapes ‘future of fan engagement’ with MLB
July 12, 2021
BREAKING
Italy
Time to read: 3 min
Marcello Minenna joins SBC Digital Italia speaker line-up for international regulators session
July 9, 2021
credit: Shutterstock
BREAKING
Media Rights
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BBC extends longest sports broadcasting partnership in history with Wimbledon
July 9, 2021
BREAKING
Partners
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Bitci.com takes MotoGP Austrian Grand Prix title sponsorship
July 9, 2021
BREAKING
Sponsorship
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National Lottery launches ‘largest-ever’ Team GB advertising campaign
July 9, 2021
BREAKING
Media Rights
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Amazon to chart Arsenal’s ‘crucial’ campaign in All or Nothing docu-series
July 9, 2021
BREAKING
Partners
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UFC names Jose Cuervo as first-ever tequila partner
July 9, 2021
BREAKING
Partners
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CoinDCX makes ‘major splash’ with international cricket sponsorship
July 9, 2021
BREAKING
Data
Time to read: 3 min
Stats Perform powers ECB engagement in partnership renewal
July 9, 2021
BREAKING
Partners
Time to read: 2 min
Norwich City signs up JD as new sleeve shirt sponsor
July 9, 2021
BREAKING
Media Rights
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Genius Sports and DIMAYOR overhaul Colombian football rights
July 9, 2021
BREAKING
Sponsorship
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NFL star joins PointsBet brand ambassador staple
July 8, 2021
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BREAKING
Sponsorship
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Betcris activates Mexican national team sponsorship at CONCACAF Gold Cup
July 8, 2021
BREAKING
Partners
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NCAA implements ‘revolutionary’ IMPACT platform into basketball broadcasts
July 8, 2021
BREAKING
Media Rights
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Canal Plus ties down Premier League rights in France
July 8, 2021
BREAKING
Media Rights
Time to read: 3 min
RMG reaches ‘pivotal moment’ for British racing with rights renewals
July 8, 2021
BREAKING
Fan Engagement
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Over 27 million tune in as England book place in Euro 2020 final
July 8, 2021
BREAKING
Latest News
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Japan imposes state of emergency ahead of Tokyo 2020
July 8, 2021
BREAKING
Media Rights
Time to read: 3 min
LNB aligns with Sportradar for data and distribution rights deal
July 8, 2021
BREAKING
Fan Engagement
Time to read: 3 min
Fun88 ‘breaks new boundaries’ with Daren Sammy ambassadorship
July 8, 2021
BREAKING
Media Rights
Time to read: 2 min
Telenet holds on to Premier League rights in Belgium
July 8, 2021
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LIV Golf player Jon Rahm
BREAKING
Commercial
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Sideline Moves: Arsenal layoffs
BREAKING
Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
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Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026