GBM Sports hires Adam Smith to lead boxing broadcasting strategy
Legendary UK boxing commentator Adam Smith has embarked on a new career in the sport by joining the GBM Sports promotion as Director of...
Sky Sports secures IPL broadcast rights until 2027
The Indian Premier League (IPL) will be broadcasted on Sky Sports for UK and Ireland cricket fans for the next three years. Sky Sports agreed...
Leicester City could face points deduction before Premier League return
Leicester City FC has become the latest club to fall foul of the Premier League’s Profit and Sustainability Rules (PSR), before the team has...
“Stop shouting into that void” – Driving engagement from a summer...
Repeatedly, football presents a floodgate of engagement opportunities for brands, yet navigating this terrain is no simple task. This summer in particular holds immense...
Germany drops 77-year Adidas partnership opting for Nike
The German national football team has ended its long-standing partnership with Adidas in favour of Nike to become its new kit manufacturer. Nike and the...
McDonalds takes on three-year French Ligue 1 title sponsorship
France’s Professional Football League (LFP) has swapped Uber Eats for McDonalds as the title sponsor of Ligue 1, the top-tier division of French football.McDonalds...
Liverpool FC makes title push with support from Google AI
As part of a multi-year collaboration with Liverpool FC, Google DeepMind has developed a full AI system that can advise coaches on corner kicks.Google...
Los Angeles Rams ticket sales to be powered via Shift4
The Los Angeles Rams has formed a partnership with payments company Shift4 to power its ticket sales on Ticketmaster. Shift4 will offer its range of...
Ben Dowding appointed Chief Betting Officer at RMG
Racecourse Media Group (RMG) has undertaken a restructuring of its business, merging two teams under the leadership of Ben Dowding as Chief Betting Officer.Dowding...
The esports report – Heroic & Thunderpick form gripping esports innovations
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...