DAZN finalises ‘new flavour’ La Liga coverage with Movistar Plus+
DAZN has confirmed a non-exclusive deal with Movistar Plus+ which will distribute the global sports streaming platform’s La Liga content beginning from next season.
DAZN...
Cleveland Cavaliers continues to carry Cliffs branding on team kit
Cleveland Cavaliers of the National Basketball Association (NBA) and Cleveland-Cliffs have expanded their existing multi-year marketing agreement which places the Cliffs logo on the...
Euroleague Basketball extends decade-long streaming deal with IMG Arena
Euroleague Basketball has announced an extension of its long-standing partnership with Sports content and technology hub, IMG Arena, which facilitates live streaming rights for...
8XBet and Teddy Sheringham: Working with the best in sports sponsorships
Partnerships between companies and sports figures are part and parcel of marketing in the betting industry, but firms need to consider which athlete or...
Nick Iliffe sustains pro tennis’ integrity as new ITIA Intelligence Director
In maintaining the integrity of pro tennis against match-fixing and sports corruption, the International Tennis Integrity Agency (ITIA) has hired Nick Iliffe as its...
MLS partners Sorare in ‘new era of sports fandom’ NFT collection
Major League Soccer (MLS) has formed a partnership with Sorare to launch the league’s official NFT Fantasy game, offering NFTs for all of its...
‘Highly anticipated’ Golovkin vs Murata fight sponsored by Stake.com
The upcoming middleweight boxing match between Gennady Golovkin and Ryōta Murata on 9 April is being sponsored by cryptocurrency betting platform, Stake.com.
Fans in attendance...
AS Monaco first in Ligue 1 to enter ‘new NFT universe’...
AS Monaco has partnered with Capital Block to become the first football club in Ligue 1 to collaborate with a Non-Fungible Token (NFT) consulting...
Parimatch cuts ties with Russian Esports outfit Team Spirit
Parimatch has ended its partnership with Russian esports organisation Team Spirit, due to the country’s military conflict in Ukraine.
In collaboration since 2019, Team Spirit...
MLB brings Capital One cardholders ‘exclusive tickets and experiences’
Major League Baseball (MLB) has partnered with Capital One which becomes the league's official bank and credit card partner, as well as the presenting...