Unibet launches ‘Follow Your Heart’ with Tour de Tietema
Unibet has launched a campaign with the Dutch cycling team to raise awareness about heart health issues within the cycling community.Kindred Group plc’s flagship...
SoFi and Jayson Tatum partner for $1m financial literacy initiative
US bank SoFi has announced a partnership with the Boston Celtics’ Jayson Tatum to offer and promote financial literacy by donating $1m. The SoFi Generational...
Super Bowl LVIII draws in 123.4m becoming most-watched US event ever
Last Sunday’s Super Bowl LVIII became the most-watched televised event in US history as 123.4 million viewers tuned in to watch the Kansas City...
PepsiCo’s SPL deal showcases commercial growth of Saudi football
The Saudi Pro League (SPL) is keeping the pace of its commercial strategy in line with its growth ambitions, signing a major deal with...
Premier League shows green light for Manchester United sale
The Premier League has approved Sir Jim Ratcliffe’s deal to purchase a 25% stake in Manchester United.Ratcliffe’s deal - worth around £1.03bn - to...
UEFA renews “dynamic partnership” with Just Eat until 2027
UEFA has announced it has renewed its sponsorship agreement with online takeaway service Just Eat as the official food delivery partner of UEFA’s club...
Amazon to pick up exclusive NFL Playoff Wild Card game next...
Amazon’s Prime Video is expected to bolster its NFL coverage next season as it is reported that the streaming platform will broadcast a Playoff...
Van Dijk and Jill Scott join Heineken’s “Cheers To The Real...
Liverpool FC Captain Virgil van Dijk and former England Lioness Jill Scott MBE have joined Heineken as the company’s global ambassadors for its latest...
BLAST R6 names seven partners ahead of São Paulo
In partnership with Ubisoft, BLAST has announced seven partners ahead of the Six Invitational 2024 (SI) event in São Paulo, Brazil.BLAST has welcomed seven...
Checkd Dev launches “one-stop-shop” Boxing News app
Checkd Dev has launched an app for the Boxing News media outlet after signing a long-term commercial partnership with iD Sports Media.The mobile app,...