Vlad Kaltenieks: Cementing BoyleSports’ legacy via Ireland’s greatest race
Horse racing holds a cherished place in Irish culture, intertwining tradition and passion on renowned tracks across the nation. At the heart of this...
DraftKings & BetMGM take advantage of $7m Super Bowl ads
Super Bowl advertisements are a yearly tradition for the NFL’s flagship game and betting operators DraftKings and BetMGM made it their mission to be...
PFL lands shot in LatAm media with Torneos renewal
The Professional Fighters League (PFL) has secured its continued media visibility in Latin America via a renewal of its partnership with Argentine sports media...
NFL selects Real Madrid’s stadium for regular season game
The NFL has announced that its first game in Spain will be played at the Santiago Bernabéu in partnership with Real Madrid.The announcement that...
Tom Brady edges closer to securing 7% stake in Raiders
NFL legend Tom Brady is one step closer in securing an ownership stake in the Las Vegas Raiders after recently clearing a threshold to...
Premier League club finances debate shows no signs of dying down
Legal discussions around Premier League financial fair play (FFP) rules are set to continue and perhaps even escalate according to Sky News.According to the...
Eredivisie goes live in Japan following recent IMG deal
Dutch Eredivisie has announced that Japanese football fans will be able to watch the league live, following a deal between IMG and Fujitv.Fans of...
PSG Chairman confirms club’s wish to leave Parc des Princes
Nasser Al-Khelaifi has announced PSG’s intentions to leave the Parc des Princes after a lengthy dispute with the Paris City Council over the acquisition...
Manchester United plans to explore AR via player cameras
Manchester United owners, the Glazer family, have reportedly expressed interest in making money through Augmented Reality (AR).The English Premier League (EPL) club has reportedly...
Team GB and ParalympicsGB prepare for Paris 2024 with TikTok
TikTok has kept up momentum with its sports marketing strategy by becoming an official partner of Team GB and ParalympicsGB ahead of this year’s...