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Media Rights
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Newly formed WE League nets DAZN as host broadcaster
July 5, 2021
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Sponsorship
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‘Local legislation’ prompted UEFA to ban VW rainbow adverts at Euro 2020
July 5, 2021
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Partners
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CONCACAF pilots Qatar Airways sponsorship at Gold Cup
July 5, 2021
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Hospitality
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Tokyo 2020 spectator cap to be reviewed amid rising health crisis
July 5, 2021
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Fan Engagement
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England’s Ukraine victory becomes most-watched live TV event of 2021
July 5, 2021
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Media Rights
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Disney picks up French Ligue 1 rights in Brazil
July 5, 2021
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Partners
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AFC enlists Yili as official global partner
July 5, 2021
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Latest News
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Agenda published for new SBC Digital Italia betting and gaming conference
July 2, 2021
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Horse Racing
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IHRB’s Denis Egan announces early exit from CEO position
July 2, 2021
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Fan Engagement
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Mark Cavendish launches Tour De France 2021 NFT collection
July 2, 2021
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Partners
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Olympique de Marseille strengthens African foothold with APO Group
July 2, 2021
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Partners
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Norwich City signs up Joma in ‘record-breaking’ technical partnership
July 2, 2021
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Partners
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Portland Trail Blazers ink first NBA crypto jersey patch sponsorship
July 2, 2021
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Sponsorship
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Ukrainian Premier League welcomes VBET as new title sponsor
July 2, 2021
Newcastle United, St James' Park
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Partners
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Castore adds Newcastle United to growing collaborations
July 2, 2021
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Integrity
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NFL fines WFT $10m for ‘highly unprofessional’ workplace culture
July 2, 2021
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Esports
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BBL teams with Innovation Esports to deliver gaming programme
July 2, 2021
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Sponsorship
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NCAA adopts new rules on name, image and likeness policy
July 2, 2021
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Fan Engagement
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Wimbledon attracts 15.5m cumulative audience on BBC
July 2, 2021
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Latest News
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SBC and Sports Media Holding launch new SBC Summit CIS Presented by Parimatch in Kyiv
July 1, 2021
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Integrity
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KSA warns Netherlands state lottery against football player advertisements
July 1, 2021
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Hospitality
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Irish racecourses permitted to increase crowd capacity to 500
July 1, 2021
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Media Rights
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QPR teams with Recast for match streaming
July 1, 2021
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LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
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Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026