McLaren F1 & Optimum Nutrition “dedicated to peak human performance”

The McLaren Formula One Team has announced a partnership with Optimum Nutrition as the team’s official sports nutrition partner ahead of the 2024 race...

Arsenal breaks WSL attendance record with 60,160 

Arsenal has broken the Women’s Super League (WSL) attendance record during a 3-1 win over Manchester United. The club announced that 60,160 tickets had been...

Stake.com and Lucky Block ink MMA deals in latest sports marketing...

Engagement between cryptocurrency betting and MMA continued to grow this week as two of the sector’s most high-profile operators, Stake.com and Lucky Block, inked...

LAFC deepens BMO partnership as club’s official jersey sponsor

LAFC has extended its partnership with BMO, with the bank named as the MLS club’s official jersey sponsor for its 2024 primary and secondary...

FC Porto & Betano to launch inclusive activations across Dragão stadium

FC Porto and its betting operator partner Betano are joining forces to make the Dragão stadium more inclusive for fans. Last Saturday, the Portuguese club...

DAZN names Brice Daumin as France and Switzerland CEO

DAZN has made the latest major move in its strategy for French sports media leadership by appointing former Canal+ Managing Director, Brice Daumin, as...

Verizon renews NHL deal in latest sports business boost

The high-profile deal between Verizon and the NHL has been renewed, with the firm continuing as official 5G partner and an official technology partner...

Inter Miami to empower devices across the city with Duracell partnership

MLS club Inter Miami CF has announced a multi-year partnership with battery company Duracell to “help the team reach new heights by powering critical...

NBPA revolutionises fan experience with metaverse launch 

The National Basketball Players Association (NBPA) has announced the launch of a metaverse experience in partnership with MeetKai.The NBPA metaverse experience debuted on 15...

The FA & TNT Sports sign a landmark broadcasting deal

The Football Association (The FA) and TNT Sports have agreed a new four-year broadcast deal for the Emirates FA Cup, starting from the 2025/26...