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BREAKING
Fan Engagement
Time to read: 3 min
Government axes plans to permit fans in stadiums from October
September 22, 2020
BREAKING
Sponsorship
Time to read: 2 min
UFC enhances athlete recovery with Hyperice partnership
September 21, 2020
BREAKING
Sponsorship
Time to read: 3 min
22BET becomes PSG’s first African betting partner
September 21, 2020
BREAKING
Sponsorship
Time to read: 2 min
Aston Villa seals double deal with LT and Skilling partnerships
September 21, 2020
BREAKING
Sponsorship
Time to read: 2 min
Plus500 extends naming rights deal with Brumbies until 2021
September 18, 2020
BREAKING
Sponsorship
Time to read: 2 min
Las Vegas Raiders and BetMGM announce betting partnership
September 18, 2020
BREAKING
Media Rights
Time to read: 2 min
Dugout expands US reach with beIN Sports North America partnership
September 18, 2020
BREAKING
Sponsorship
Time to read: 1 min
Kevin Pietersen retains Betway brand ambassador role
September 18, 2020
BREAKING
Sponsorship
Time to read: 2 min
Leicester City strikes Landsail Tyres partnership
September 18, 2020
BREAKING
Sponsorship
Time to read: 2 min
Southampton strengthens cyber security with Acronis partnership
September 18, 2020
BREAKING
Sponsorship
Time to read: 6 min
Paddy Power: “You have to know what you’re talking about, you can’t blag a football fan”
September 18, 2020
BREAKING
Integrity
Time to read: 2 min
BCCI strengthens integrity ahead of IPL season with Sportradar deal
September 18, 2020
BREAKING
Tennis
Time to read: 3 min
ITF rebrands Fed Cup to the Billie Jean King Cup by BNP Paribas
September 17, 2020
00:53
BREAKING
NFL
Time to read: 2 min
NFL player DeAndre Hopkins invests in wellness technology firm Therabody
September 17, 2020
Premier League
BREAKING
Media Rights
Time to read: 2 min
Premier League agrees Chinese broadcast partnership with Tencent Sports
September 17, 2020
BREAKING
Sponsorship
Time to read: 2 min
Arsenal scores three-year Sportsbet.io partnership
September 17, 2020
BREAKING
Sponsorship
Time to read: 2 min
Juventus names Parimatch as official betting partner
September 17, 2020
BREAKING
Sponsorship
Time to read: 2 min
Southampton strengthens commercial portfolio
with eToro renewal
September 17, 2020
BREAKING
Sponsorship
Time to read: 3 min
Macron seals seven-year WRU partnership following Under Armour exit
September 17, 2020
BREAKING
Sponsorship
Time to read: 2 min
West Brom extends formalwear deal with Marc Darcy
September 17, 2020
BREAKING
Sponsorship
Time to read: 2 min
The FA names Vitality as Women’s FA Cup title sponsor
September 16, 2020
BREAKING
Sponsorship
Time to read: 2 min
Leicester City renews W88 partnership for 2020/21 season
September 16, 2020
BREAKING
Sponsorship
Time to read: 2 min
AC Milan gets a wardrobe change with Harmont & Blaine partnership
September 16, 2020
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Featured Articles
LIV Golf player Jon Rahm
BREAKING
Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026