La Liga signs “revolutionary” five-year deal with EA
La Liga has kicked off a “new era” by partnering with video game company Electronic Arts (EA) which will entail a major brand evolution...
Blackpool FC names LeoVegas as new front-of-shirt sponsor
Blackpool FC has signed a new front-of-shirt sponsorship deal with LeoVegas Group ahead of the 2023/24 season. As the club’s new Principal Partner, LeoVegas will...
CONMEBOL to enhance accessibility and engagement with Sportradar
The South American Football Confederation (CONMEBOL) has announced the selection of Sportradar as the successful bidder for exclusive global audio and video (AV) and...
Cleveland Guardians sign Marathon as inaugural MLB sleeve partner
Major League Baseball (MLB) side The Cleveland Guardians have announced their first sleeve partnership with Ohio-based Marathon Petroleum Corporation (MPC).As part of the deal,...
Leicester City FC faces up to £880k in CMA charges over...
Leicester City FC has been found guilty of unfair commercial practices by the UK Competition and Markets Authority (CMA). A probe into the business arm...
Ladbrokes Jake Paul tweet lands them in hot water with ASA
A tweet which focused on social media influencer and celebrity boxer Jake Paul by bookmaker Ladbrokes has been flagged by the Advertising Standards Authority...
Chelsea-Stake deal now off amid fan backlash
Chelsea FC’s touted front-of-shirt sponsorship deal with online casino Stake.com is reportedly off following public scrutiny from the club’s supporter’s trust.The Premier League club...
West Ham signs with eToro to grow women’s football in the...
West Ham United has signed a new partnership with online trading platform eToro that will boost the club’s both men’s and women’s teams. The deal...
FA decision not to pay bonuses to Lionesses ‘a clear step...
England’s heroic Lionesses side have vented their frustrations over the FA’s decision not to pay performance-related bonuses ahead of the World Cup.Having captured the...
Premier League angling for 270 live TV games for 2024-25
The Premier League is reportedly set to increase its live TV coverage from 200 to 270 games in a bid to acquire the best...