Fanatics strengthens sports betting venture with PointsBet US acquisition
Fanatics has moved to expand its sports betting footprint with the acquisition of PointsBet US, in a deal reportedly worth $150m. As a result of...
WTT maintains China support for future international events
World Table Tennis (WTT) has named the Agricultural Bank of China as the next sponsor of its upcoming international events calendar. This not only strengthens...
NBC’s Peacock becomes streaming home for NFL wild card playoff game
NBCUniversal has agreed a landmark deal with the National Football League (NFL) to exclusively broadcast one wild card playoff game on its streaming platform...
Manchester City Women’s Greenwood drops NFT trainers in OKX metaverse
Manchester City Women’s left-back Alex Greenwood is the latest player from the club to join OKX’s metaverse working with the crypto exchange to showcase...
AFA focuses to increase fan engagement across India through Xiaomi deal
Xiaomi India has secured a sponsorship agreement with the Argentinian Football Association (AFA) as the latter aims to build its following in India.The AFA...
IBJR and IBIA form a collective effort to protect Brazil’s sports...
The Brazilian Institute of Responsible Gaming (IBJR) has signed an agreement with the International Betting Integrity Association (IBIA) that ensures the protection of sports...
Ryan Reynolds withdraws from Ottawa Senators takeover race
Hollywood star Ryan Reynolds’ push to add the National Hockey League (NHL) franchise - the Ottawa Senators - to his growing sports portfolio has...
WTT signs first-ever table tennis crypto sponsorship with Floki
World Table Tennis (WTT) has signed crypto firm Floki as the sponsor of this year’s ITTF World Table Tennis Championships Finals. This is the first...
NBC to break Olympic record for broadcast hours of 2024 Paris...
The 2024 Paris Games has secured daytime broadcasts from NBC including live swimming, gymnastics and track and field finals, as well as Peacock which...
FIFA lauds Unilever as ‘ideal sponsor’ for Women’s World Cup
FIFA has named Unilever’s personal care brands as official sponsors of the FIFA Women’s World Cup Australia & New Zealand 2023.The deal, which includes...