Report: DAZN YouTube helped increase Women’s Champions League viewers by 80%
A recent report from Crux Sports revealed that DAZN’s coverage of the UEFA Women’s Champions League on its YouTube page has grown fan engagement...
ICC slams West Indies’ Devon Thomas for breaching multiple corruption codes
Devon Thomas, the West Indies cricket player, has been charged by the International Cricket Council (ICC) for breaching multiple anti-corruption laws.The charges involve unsportsmanlike...
Manchester City extends Midea partnership for more ‘exciting future projects’
Manchester City has announced the extension of its existing partnership with global home appliance producer Midea. The renewed agreement extends to both men’s and women’s...
Gambling’s future role in English football explored in latest SBC Leaders...
Issue 26 of the SBC Leaders Magazine is here and takes a deep dive into the seemingly never-ending debate of football gambling sponsorships. In a...
BCCI selects Adidas as kit supplier for India’s cricket team
Sportswear manufacturer Adidas has been selected as a principal sponsor of the Indian cricket team by the Board of Control for Cricket in India...
Genius Sports provides data boost for football in Canada
The Canadian Football League (CFL) will maximise its output through a new data collection system this season to help enhance the experience for fans, players and...
Premier Greyhound Racing looks to elevate engagement with new media schedule
Premier Greyhound Racing (PGR) has confirmed the upcoming schedule of fixtures to be offered to its digital, retail and international subscribers, as the firm looks...
How OKX’s metaverse with MCFC is ‘transcending fans into the future’
Chief Marketing Officer (CMO) of cryptocurrency exchange OKX, Haider Rafique, spoke to Insider Sport on how the company’s multi-year deal with Premier League champions...
BetVictor deepens support for Canadian basketball
BetVictor has been announced as the official sports betting partner of the Canadian Elite Basketball League (CEBL) for the 2023 season.As the operator expands its presence in...
WNBA announces Sony Entertainment as latest commercial partner
The Women's National Basketball Association (WNBA) has signed a new sponsorship deal with Sony Interactive Entertainment (SIE) that will make PlayStation the official marketing...