Detroit Pistons to integrate AI chat features with new GameOn partnership
National Basketball Association (NBA) franchise the Detroit Pistons have announced a new partnership with artificial intelligence (AI) fan engagement company GameOn. The Pistons will integrate...
Banijay selected to produce multimedia content for LaLiga
Multimedia production firm Banijay Iberia and LaLiga have signed a deal that will see the creation of brand new content through LaLiga Studios.Leveraging its...
Tata Communications takes driver’s seat in ABB FIA Formula E World...
Global commtech company Tata Communications has signed a multi-year deal with Formula E, becoming the official broadcast distribution provider to the ABB FIA Formula...
Super Bowl commercials top $7M with no crypto ads this year
During this year’s Super Bowl between the eventual champions Kansas City Chiefs and Philadelphia Eagles, commercials once again took the limelight off the field. The...
Italian flat races to bolster SIS’ international offering
SIS (Sports Information Services) is adding flat horse racing in Italy to its services, including group and listed racing.Aiming to boost its international offering,...
Premier League close to completing £488m partnership extension with EA
The Premier League is expected to soon close an expansion to its partnership contract with video game publisher Electronic Arts (EA).As reported by Sky...
12 County Cricket sides team up with NFT platform FanCraze
Digital collectibles firm FanCraze has agreed on a partnership with 12 different English county cricket teams to produce NFTs of some of the most...
beIN Media secures MENA broadcasting rights to CONMEBOL matches
Global sports and entertainment platform beIN Media Group has acquired the broadcasting rights to South America’s biggest football clashes.For at least the next three...
F1 boss Stefano Domenicali: ‘We can’t overreact because someone is pushing...
In an exclusive interview with Sky Sports, Stefano Domenicali has underlined that the organisation is ‘very welcoming of everyone that is bringing value to...
iPRO to be ‘part of huge growth in UK Basketball’ with...
Basketball team ‘London Lions’ has signed a new deal with iPRO, which sees the firm become the club's official hydration partner.The collaboration also underlined...