Max Proctor, Doppelgänger: Fan engagement ‘taken to the pitch’ via the...
With the huge upsurge of the Metaverse and Web3, particularly in 2022, the emerging space appears set to become sports’ answer to the next...
BBC puts six stars in the spotlight for Sports Personality shortlist
The 2022 BBC Sports Personality of the Year award has created a shortlist of six contenders.Looking to take home this year’s trophy are gymnast...
NHL and BET99 amplify engagement for Canadian hockey fans
The NHL has partnered with Canadian sports betting and casino company BET99 naming the latter an official partner of the league.The deal sees the...
Inter Milan expands eBay deal with sleeve-patch debut
Inter Milan has linked with eBay which will become the official e-commerce partner of the Serie A club.The deal sees the patch with the...
Nottingham Forest adds two hires to its ‘strong Senior Leadership team’
Nottingham Forest has announced two appointments to strengthen its Senior Management team. Wendy Taylor has been hired as the Premier League team’s Director of Communications,...
Nashville Predators and BetMGM to improve the fan experience
BetMGM has announced that the company is now an official sports betting partner of the Nashville Predators. The multi-year agreement sees the sports betting and...
Sada Cruzeiro secures EstrelaBet deal as the club ‘pursues season goals’
Brazilian Volleyball Super League team Sada Cruzeiro has named EstrelaBet as a new official sponsor.The betting company will provide activations such as ticket quotas...
Kia continues to ‘bring sponsorships to life’ with NRL deal
The National Rugby League (NRL) has secured a three-year partnership with Kia Australia.The deal sees the manufacturer become the official naming-rights partner of Kia...
Horse racing field to shorten in 2023 following Dettori and Russell...
Two of UK and Irish horse racing’s biggest names, Frankie Dettori and Davy Russell, announced their retirement from the sport at the weekend.Dettori will...
Joe Burrow supports opportunities for women in joining Pro Volleyball Federation
Cincinnati Bengals quarterback Joe Burrow has become a founding partner of the Pro Volleyball Federation (PVF).He joins the startup professional women's volleyball league along...