British Basketball League adds Bally Sports to US media expansion
Bally Sports has been announced as the latest US broadcaster to showcase the British Basketball League (BBL) in the country. The sports streaming app will...
Arsenal vs Liverpool break record for most-watched EPL game in US
NBC, Peacock and NBC Sports’ digital platforms reported a record breaking 1.96 million average viewers for the Premier League game between Arsenal and Liverpool. The...
PWHL enters 2024 season with range of regional rights deals
The Professional Women’s Hockey League (PWHL) has signed a plethora of media rights agreements for the 2024 season which commenced earlier this week.Ahead of...
Amazon’s Thursday Night Football NFL coverage up 24%
Amazon’s Thursday Night Football (TNF) NFL coverage has seen a 24% surge in viewership from the previous year. Currently in the second year of its...
British Basketball League expands US presence with Fubo Sports
The British Basketball League (BBL) is extending its visibility across the US further through the announcement of a new streaming partnership with Fubo Sports. The...
Insider Insights 2023: Tech and CSR defining trends in sports business
The curtain is beginning to close on what has been not just another active year of sports on the field but also behind the...
DAZN gets UK&I boost by launching app on Sky platform
DAZN has secured a major extension of its reach in the UK and Ireland via a partnership with Sky which will incorporate its app...
Reports: Amazon and Diamond Sports discuss investment option
Media reports suggest that Amazon has entered discussions to invest in regional sports programmer and Bally Sports operator, Diamond Sports. The Wall Street Journal quoted...
The Premier League – an undisputed champion of UK betting markets?
Recently, the Premier League has announced it has agreed a landmark TV deal with domestic broadcasters to now cover more live games than ever...
PGR takes next step in media strategy with Sky Sports
Premier Greyhound Racing (PGR) has secured a major boost to UK greyhound racing’s visibility via partnerships with Sky Sports Racing and attheraces.Commencing on 1...