Saudi Pro League extends Stats Perform deal to include AI integration
The Saudi Pro League has expanded its agreement with Stats Perform to ensure every top-flight Saudi football club and the league’s own media and...
‘Vital football regulator is free of vested interests’ – legal insights...
The Labour government’s Football Governance Bill is an ambitious piece of legislation with some lofty goals for English football, one of the UK’s most...
Formula E partners with ITV in return to UK free TV
Formula E has returned to free-to-air television in the UK via a deal with ITV, one of the country’s oldest terrestrial broadcasters.The electronic motorsports...
Saudi Pro League partners OneFootball for enhanced fan engagement
The Saudi Pro League (SPL) is moving to further enhance its international visibility through content at a time of heightened investment in the country’s...
Darts negotiations heat up with Sky’s deal expiring
Reports suggest that Professional Darts Corporation (PDC) may be looking for a new home as Barry Hearn calls for Sky to “up the ante”. According...
EFL levels up US engagement with Cosm’s 8k broadcasts
The EFL has announced that five fixtures will be showcased in shared reality at Cosm's immersive entertainment venues in Los Angeles and Dallas.In collaboration...
English rugby has ‘great deal to be positive about’ despite losses...
English rugby union’s financial losses widened during the 2023/24 cycle according to latest figures from the Rugby Football Union (RFU).Fewer home Six Nations games...
Sportradar dives deeper into AI to automate marketing audio service
Sports tech company Sportradar will implement Generative AI audio to enhance its ad:s multi-channel marketing service. The update sees Sportradar’s live data leverage the capabilities...
Asian Cricket Confederation gets 70% markup on new media rights cycle
Sony Pictures Network India has secured the media rights to all Asian Cricket Confederation (ACC) rights in an eight-year agreement.The outlet, registered as Culver...
Premier League opts to move its media operations in-house
The Premier League will move its in-house media operations business in-house for the first time in over 20 years. A decision was made last Friday...