beIN SPORTS wins AFL broadcasting rights for the MENA region
Sports entertainment group beIN Media, through its flagship sports network beIN SPORTS, has secured the media rights to broadcast the inaugural African Football League...
Visit Saudi becomes main sponsor of inaugural African Football League
The Saudi Tourism Authority’s subsidiary agency Visit Saudi has been revealed as the main sponsor of the inaugural African Football League (AFL) season.In a...
IMG becomes global sponsorship agency of African football
Sports firm IMG has become the global sponsorship agency of The Confédération Africaine de Football (CAF) until 2025. The agreement will see IMG secure various...
SportyBet and Real Madrid launch new ad campaign to show ‘the...
Real Madrid’s official betting partner for Africa, SportyBet, has launched a new regional ad featuring three of the club’s best players to further push...
Lotto Sport picks up Cricket South Africa kit manufacturing deal
Cricket South Africa (CSA) has revealed Italian sports apparel manufacturer Lotto Sport as its latest official kit producer. The first public showcase of the new...
Hollywoodbets lands new Rugby Union collaboration
Hollywoodbets has been confirmed as the title sponsor of South African Rugby Union team, The Sharks.The pair have grown the collaboration – which originally started in 2019 –...
WTT signs first-ever table tennis crypto sponsorship with Floki
World Table Tennis (WTT) has signed crypto firm Floki as the sponsor of this year’s ITTF World Table Tennis Championships Finals. This is the first...
Premier League and BeIN Sports agree TV rights renewal
The Premier League will continue to be broadcast in the Middle East and North Africa region (MENA) via BeIN Sports according to a report...
PTO Tour agrees to a partnership extension with beIN
The Professional Triathletes Organisation (PTO) will broadcast its 2023 PTO Tour in MENA thanks to a renewed deal with beIN Sports. All races will be...
ESPN elevates boxing in Africa with Top Rank partnership
ESPN has announced that it will broadcast Top Rank Boxing in Africa, as part of a multi year agreement.The multiyear agreement enhances the US...