Skoda gains regional exposure with lucrative Chennai Super Kings deal
Three-time Indian Premier league (IPL) champions the Chennai Super Kings has signed a multi-year sponsorship agreement with Skoda.The Czech car manufacturer will become the...
Extreme E joins Chinese social networking app Douyin
Extreme E has signed up to Chinese sports content and short-form video sharing application Douyin.The electric off-road racing series has joined ByteDance-owned social networking...
Tokyo Olympic playbook discourages ‘singing and chanting’ at 2021 Games
Singing and chanting will not be advised at the rescheduled 2020 Tokyo Olympic and Paralympic Games to prevent the spread of COVID-19 among athletes,...
NBA maintains India presence with Prasar Bharati agreement
The National Basketball Association (NBA) has signed a highlights coverage agreement with Indian public-service broadcaster Prasar Bharati.As part of the agreement, Prasar Bharati will...
Tokyo domestic sponsors delay marketing amid uncertainty
The domestic sponsors of the 2020 Tokyo Olympic Games - due to be held this summer - are ‘scaling back advertising campaigns’ amid increasing...
New Zealand Cricket expands Dream11 title sponsorship
New Zealand Cricket (NZC) has signed an extension agreement with title sponsor and fantasy gaming platform Dream11.Under the terms of the agreement, the domestic...
Star India nets Wimbledon rights deal ahead of 2021 grand slam
Star India has extended its long-running media rights agreement for the grand slam tennis tournament Wimbledon until 2023.The pay-television broadcaster has penned a deal...
Indian horse racing industry booms despite COVID-19 pandemic
It has been well publicised that the UK’s horse racing industry has been hard hit by the COVID-19 pandemic, but in India, this hasn’t...
IOC President dismisses Tokyo 2020 speculation amid ‘playbook’ release
International Olympic Committee (IOC) President, Thomas Bach, has dispelled rumours surrounding the uncertainty of the rescheduled 2020 Tokyo Olympics.There have been conflicting reports as...
How the COVID-19 crisis unlocked a gap in the market for...
Whilst many live sports have ground to a halt and are still firefighting the financial effects of the COVID-19 pandemic, fantasy sports in India...