Telefónica re-purchases La Liga rights for €1.2bn
Spanish telecommunications company Telefónica has secured five live football pay-TV matches per week of the La Liga, from 2025 to 2027.Telefónica will pay €250m...
DAZN continues building up French profile with PFL rights
The Professional Fighters League (PFL) has secured yet another boost to its European reach via a deal with DAZN.Following a transformative 2023, the London-based...
Ascot Racecourse and UK Tote Group renewal pool betting partnership
Ascot Racecourse has announced its latest betting partnership of 2024 via an agreement with the UK Tote Group.,It builds on a longstanding agreement with...
Ebury partners with Rangers FC in latest sports marketing move
Rangers FC has become the latest sports organisation to partner with Ebury, a fintech firm active in a number of financial sectors globally.Ebury will...
West Ham United’s new hydration partnership includes a new Vice President
West Ham United women’s team has announced WOW HYDRATE as its official sports hydration partner, in a deal which will also see an addition...
BoyleSports agrees new partnership showing ‘absolute commitment to Irish Racing’
BoyleSports has announced a new partnership with Horse Racing Ireland Racecourses (HRI) renewing its sponsorship for the Irish Grand National.Ireland's largest independent bookmaker and...
“You have to be earning” – how to make your business...
Whether it is to acquire or be acquired, companies ranging from start-ups to well established businesses will understand the importance of the term acquisition...
Monster Energy renews multi-year partnership with NSE
National Student Esports (NSE) has announced the renewal of a multi-year partnership with Monster Energy. The partnership that started in 2019, makes Monster Energy the...
British & Irish Lions announce major expansion for women’s rugby
The British & Irish Lions rugby union touring team has announced the addition of a women’s side for the first time in its 136-year...
From the San Siro, to the Burj Khalifa – How AC...
There aren’t many football clubs across Europe steeped in history and tradition more than AC Milan. Whether that be for its iconic home of...