Southampton FC returns to ‘historic’ roots with Draper Tools sponsorship deal
Southampton FC has signed a new sponsorship deal with Draper Tools to continue what has been 40 years of collaboration between the two. As part...
Barclays unveils plans for debut year as an official Wimbledon partner
Barclays has provided some insights on the way it will support fans and the local community in its first year as an Official Banking...
Premier League urged to investigate influx of Saudi spending
The Premier League has been urged to investigate the impact of Saudi Arabia transfers on Financial Fair Play, following deals from Wolves and Chelsea...
BBC Sport maintains ECB live cricket radio rights with four-year extension
BBC Sport has reached an agreement with the England and Wales Cricket Board (ECB) to secure the broadcasting rights to provide live cricket audio...
UK Tote confirms HKJC renewal in boost to World Pool
The UK Tote Group and Hong Kong Jockey Club (HKJC) have confirmed a new deal to expand their strategic partnership until 2028, focusing on the development of new...
Fanatics moves ‘extensive’ US sports retail business to Europe with LaLiga...
Sports merchandise retailer Fanatics has signed a new manufacturing and distribution deal with Spain’s LaLiga. Under the agreement, a new official online LaLiga store will...
BHA ‘won’t be coerced’ by Animal Rising activist group
The BHA has announced that it will ‘refuse to be coerced’ by Animal Rising, after the animal rights activist group said it will hold...
Villarreal CF and Joma expansion focuses on sustainability
LaLiga team Villarreal CF has extended its brand deal with Joma for the next four seasons - a continuation of a partnership that started...
LaLiga unlocks more ‘interactive experiences’ through Play Anywhere partnership
Spanish LaLiga has signed a new agreement with fan interactive experiences provider Play Anywhere Holdings to develop ‘captivating’ live games streams, video on demand...
BBC and ITV look set to secure streaming rights for Women’s...
BBC and ITV have secured a joint bid that will see all matches from the FIFA Women’s World Cup broadcasted on free-to-air TV in...