Barry Geraghty added to William Hill’s ‘stellar stable of racing ambassadors’
Former jockey Barry Geraghty has joined William Hill’s portfolio of horse racing ambassadors.The Irishman will offer his thoughts on stories in the horse racing...
VfB Stuttgart accelerates marketing strategy with SPORTFIVE
VfB Stuttgart has revealed it will be collaborating with sports rights marketer SPORTFIVE for an initial period of five years up to and including...
Premier League introduces digital cards with Sorare
The Premier League has partnered with sports entertainment company Sorare in a four-year deal to provide fans a new digital card experience.The agreement will...
World Pool targets ‘global appeal’ for horse racing with fixture additions
The number of World Pool race days has been expanded from 21 to 25, with new additions in Australia, Saudi Arabia, South Africa and...
‘Start of a new era’ as Alfa Romeo F1 Team partners...
Sauber Motorsport’s Alfa Romeo Formula One Team has inked a sponsorship deal with the online casino Stake.In boosting its presence in racing, the operator...
Club Lanús ‘resumes historical link’ with Codere
Club Atlético Lanús has secured a sponsorship deal with European and Latin American gaming and sports betting company, Codere.Starting in February, Codere-Bingo Lanús branding will...
IMG secures two-year Channel 4 football streaming partnership
Channel 4’s coverage of England men’s UEFA Nations League matches, European Qualifiers and International Friendlies will be produced by sports, events and media company,...
BIU enhances integrity efforts with Sportradar deal
The global governing body of biathlon, the International Biathlon Union (IBU), has partnered with Sportradar in a bet monitoring arrangement.A multi-year contract, the agreement...
Dortmund builds on crypto knowledge with enhanced Coinbase deal
Borussia Dortmund has expanded its relationship with Coinbase as the firm becomes a premium partner of the Bundesliga club. The collaboration, which originally began in...
FA suspends Chris Maguire following 52 illegal bets
Chris Maguire has been suspended by the FA from all football activities for six weeks.The news is consequential of the Scottish player’s multiple breaches...